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Samsung celebrated the retail launch of the Galaxy S22 and Galaxy Tab S8 series on Friday by announcing that both device lineups have surpassed their predecessors in terms of pre-orders. The company also revealed that the Ultra models for both series accounted for the biggest sales in their respective groups during the pre-order period.
The South Korean tech giant said in an official statement that both Galaxy S22 and Galaxy Tab S8 saw “record-breaking pre-orders” before they arrived in stores this week. “The Galaxy S22 series and the Galaxy Tab S8 series saw more pre-orders within the first week than any other Samsung smartphone and tablet to date,” Samsung said. “Pre-orders for the Galaxy S22 series have more than doubled those of the Galaxy S21 series.”
For the Galaxy S22 lineup, Samsung said the high-end Galaxy S22 Ultra leads its series and has accounted for more than 60 percent of the sales so far. The same goes for its latest premium tablets, as the Galaxy Tab S8 accounts for about 50 percent of the lineup’s sales.
The Galaxy S22 Ultra sports significant upgrades compared to previous Ultra phones after Samsung essentially made it the Galaxy Note 20 follow-up. Aside from being the only phone in the series with noticeable design changes, it also features a built-in S Pen for the first time.
Meanwhile, this is the first time Samsung launched an Ultra model for its Galaxy Tab S line. Aside from a bigger 14.6-inch display, the Galaxy Tab S8 Ultra has a display notch housing two 12MP front-facing cameras.
Samsung’s announcement could be signaling a better market performance for its latest flagship smartphones and tablets, especially after reports that the company saw lackluster sales for the Galaxy S21 series last year. KIWOOM Securities reported (via Business Post) last August that Samsung only shipped 13.5 million units of Galaxy S21 during its first six months in the market.
The analysis firm noted that the figure showed a 20 percent and 47 percent decline compared to the Galaxy S20 and Galaxy S10 sales, respectively, in the same period. Samsung reportedly saw slow sales for the Galaxy S20 lineup in 2020 and shipped just 18 million units in a year, which KIWOOM Securities said was one of the reasons the Galaxy S21 was announced a month earlier than usual.
Photo by Onur Binay on Unsplash
