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Almost every major K-pop talent or agency has reportedly either jumped into the non-fungible token (NFT) market or is taking a close interest as it rises as the new ‘blue chip’ in the entertainment industry.
Among them is South Korean indie band Glen Check, which collaborated with music NFT company 3 PM to issue 1,111 NFTs based on the theme of ‘Seven Deadly Sins’.
Earlier this year, K-pop girl group Brave Girls sold all 400 NFTs of ‘M.Brave Girls’, a piece of moving photography depicting a smart humanoid going on an adventure to become a real human, in just a minute after their release.
Meanwhile, Humap Contents, an agency for artists and media, introduced virtual K-pop artist Yuna in issuing NFTs.
