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SEO and Business — Relation Between the Two
Nowadays, almost all companies and business entities are presented online since the big part of consumers has moved to the World Wide Web. And even if in the end they make a purchase in a land-based store or office, they will still check company information, address, phone number, product catalog on the official website of the company. In case a potential customer doesn’t find you on the Internet, then he will most probably go to your competitor, which shouldn’t be the case.
For this not to happen, you need to take care of your site optimization. This is why SEO is needed. In this post, we will talk about the importance of site optimization and SEO tools that will help you succeed in this business.
Reason 1 — Outdistance Competitors
As a rule, users give preference to the websites that are top-ranked by search engines. Thus, if your site is not at the top of the list, a big part of customers will probably go to your competitor and purchase a product/ service from them. Just look at how much traffic you could receive while being at the top of search engines. Check the traffic of your competitors using dedicated services and compare it with yours.
Reason 2 — Increase Sales
Traditional methods of advertising no longer receive a high response from consumers. According to BlogStar.co.uk, direct mail and print ads have an average of 1.7%, while the number of leads from SEO is converted to a whopping 14.6%. These are just facts for you to consider. So if you want to boost your business, then you need to follow the trends and interests of your audience.
Having your site or a particular landing page at the top of a search results page, you can attract an unlimited number of visitors. Using SEO promotion, you will raise the traffic and several leads bringing revenue to your business. The more targeted queries for your business you optimize, the more traffic and sales will get. In other words, SEO can attract a huge number of potential customers for a wide variety of keywords and phrases of your business segment. Thus, you can expand your customer base and increase profits.
Reason 3 — Get 100% Targeted Traffic
People use search engines to look for the things they need. Therefore, if they get your site, then they are interested in what you do. And the likelihood that they will become your customers is much higher compared to contextual advertising. That’s why it is so important to understand what search queries people type in and optimize your online resource to relevant online user requests.
Reason 4 — Get a Stable Source of Customers
Since SEO has a long-term and cumulative effect, you will definitely get results of site promotion, and they will not lose their powers overnight. Having optimized your online resource, you will get a stable source of online clients.
Reason 5 — Rationally Invest Money & Get a Greater ROI Rates
SEO promotion is aimed at improving the quality and usability of the site, which will affect behavioral factors, the growth of the average check, and the percentage of conversion. All these will have a great impact on your ROI rates.
Reason 6 — Increase Brand Awareness & Company Image
According to Google, 4 out of 5 users use Google to search for company data. They use search engines to find company office addresses, opening hours, customer reviews, etc. If your business does not have a good position in the search, you are missing a huge number of people who are actively looking for companies like yours and are ready to place an order.
Sites that are at the top of search result pages are more trusted by users; they are better remembered and form customer loyalty. The easier it is to find a resource on the global network, the greater the likelihood that a user will perform a targeted action (order a service or make a purchase).
Reason 7 — Increase Offline Sales
There is always a part of users who prefer to make purchases offline. They would like to discuss all the nuances of a product/ service in person and make a purchase immediately on the spot. This is where search engine optimization can help you a lot. Use it as your strategy for a user to easily find you in Google Maps, lay routes convenient for him, and get to your office with no problems.
Reason 8 — Get Your Special Offers Perform Better
SEO optimization is needed for every business as this is one of the best marketing channels. By optimizing your website or its key “selling” pages, you can communicate with your target audience better, introduce your special offers more effectively, and get constant feedback from your consumers.
Reason 9 — Help Lazy Users Find You
How often do you go to the second page with your search results? It is a rare case. Indeed, a study by HubSpot shows that 75% of users will never switch to the second page of the SERP. Instead, they select a resource from the top ten websites that meet their request.
Therefore, if your site is located outside these ranking borders in the results for a given keyword or phrase, then a huge part of the traffic will not reach you. Users are lazy. If you want to compete and stand out among thousands of other sites in the search, as well as get into the top SERPs, then you need to take care of the SEO part of your business.
What Does It All Mean to a Business Owner?
Whether you use services of professional SEO agencies or run site optimization in a house without outsourcing, SEO can have a very significant impact on your sales, customer growth, and company income rates. Therefore, it is safe to say that SEO is an investment. And the bigger amounts you invest in it, the more your profit you will get in the form of site’s high positions in search engines, business growth, and customer loyalty.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes