Roku partners with DoorDash to allow food ordering via TVs

Roku TV and DoorDash formed an unlikely partnership to make it possible for viewers to order food from their television sets. Popular burger restaurant, Wendy's, is the first restaurant to sell its food through the latter's interactive click-to-order service on Roku's platform.

With the collaboration between the companies, all users of Roku will be able to place orders for Baconator or Frosty desserts from their TV. The streaming service is joining forces with the San Francisco-based online food-ordering company for "shoppable ads" that will allow viewers to order food via their screens.

This will go live on Tuesday this week but will only run until March 12, as per Restaurant Business. It was mentioned that viewers will spot these ads on Roku's home screen and will be visible during programming.

People can simply scan the QR code displayed on the screen to place an order via DoorDash, or they can also input their phone number to get the link that will direct them to the delivery firm's platform. What's more, those who will order through the ads will enjoy discounts such as $5 off on orders worth $15 or more. Then again, it should be noted that customers must have their own DoorDash account to complete the order.

"Streaming and delivery just go together, which is why we're making it easier than ever for Roku users to order their favorite food right from their TV," Roku's president of consumer experience, Gidon Katz, said in a press release. "Just in time for the Big Game, we're bringing consumers and marketers the same leading scale, data, and tech that have made buying a new device or signing up for a service simple and delightful."

DoorDash's general manager and head of consumer management, Rob Edell, also commented, "We are thrilled to partner with Roku on this unique partnership and while this offer unlocks DashPass benefits and perks for Roku users everywhere, it also provides our merchant partners with an opportunity to promote DoorDash offers through TV streaming."

Edell added, "Consumers can conveniently and affordably get the best of their neighborhood delivered to their door, while brands can reach diners at the right time and drive instant conversion from the comfort of the living room."