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Redfin, the renowned online brokerage based in Seattle, has decided to sever ties with the National Association of Realtors (N.A.R.). The move comes in the wake of a damning expose.
In August, The New York Times detailed a long-standing history of allegations, including sexual harassment, discrimination, and retribution, within the organization. However, fully extricating themselves from N.A.R. poses a challenge for Redfin due to the group's significant influence in the real estate industry.
Redfin Takes Swift Action
Effective immediately, Redfin has mandated that its 1,800 brokers and real estate agents cancel their N.A.R. memberships and cease payment of associated dues. These fees, often amounting to hundreds of dollars per year per member, have long served as a substantial source of revenue for N.A.R.
Boasting a staggering 1.5 million members, N.A.R. is the largest professional organization in the United States. Furthermore, N.A.R. controls access to key databases of home listings, as well as industry-standard contracts and lockboxes, in many American housing markets.
N.A.R.'s Powerful Hold
While Redfin aims to sever all connections with N.A.R., the organization's stronghold on the housing industry remains unyielding. Moreover, N.A.R. owns the trademark "Realtor," further influencing an agent's ability to self-identify as such.
Even before the recent sexual harassment allegations came to light, N.A.R. faced discontent within the industry. Multiple lawsuits allege antitrust violations and contend that the organization inflates the fees home sellers must pay to their buyers' agents.
Redfin's Prior Frustrations
The culture at N.A.R., according to Glenn Kelman, Redfin's CEO, has been a long-standing concern. According to Redfin's website, Kelman expressed frustration with the organization's refusal to consider policy changes regarding broker compensation.
Redfin's leadership team, recognizing the need for change, decided earlier this year to remove Joe Rath, Redfin's Head of Industry Relations, from N.A.R.'s board of directors. Redfin's influence in the industry positioned them for a seat on the 900-person board in 2022.
According to Kelman, despite the progressive voices within N.A.R. advocating for a firm pro-consumer stance, the organization remains beholden to a select few members. The Times' exposé in August further rocked N.A.R. when allegations of harassment and sexually inappropriate conduct were made against its former president, Kenny Parcell. Parcell resigned within 48 hours of the accusations surfacing.
Photo: Tierra Mallorca/Unsplash
