PlusCoin (PLC), a new token created by Korean mobile marketing platform developer Metaps Plus, kicked off its initial coin offering (ICO) today, at 12:00 am GMT and has already covered over 25 percent of its target.

According to the official website, the ICO has raised 27,164 ETH (equivalent to approximately $7.8 million) at the time of writing. The goal for token sales is minimum 30,000 ETH (approximately $10,000,000, provided that the amount is subject to modification set-ups depending on the market price of ETH) and maximum 100,000 ETH (approximately $30,000,000).

Seoul-based Metaps Plus plans to launch a new digital currency exchange “CoinRoom” in March 2018. The platform will be designed as an infrastructure with networks separated according to the Personal Information Management System (PIMS) and Information Security Management System (ISMS) managed by the Korea Internet & Security Agency (KISA).

The company introduced “PlusCoin” (PLC), an Ethereum based token, to the Korean market through the ongoing ICO. The ICO will run until October 10, 2017. On the basis of the token amount owned, PLC owners can receive certain benefits based on parts of the profit generated by CoinRoom.

Metaps Japan CEO Katsuaki Sato is on the committee of COMSA, which recently concluded a successful presale.

COMSA is a recently announced complete ICO fundraising and cross-chaining platform built on the NEM blockchain protocol. COMSA ICO will begin on October 2, 2017.