The American mass exodus to Canada amid Trump 2.0 has yet to materialize 
McDonald's and Restaurant Brands International Face Headwinds Amid Iran Conflict and Rising Costs 
U.S. Stock Futures Stabilize Ahead of Good Friday as Investors Eye Jobs Report 
Heritage, desire and diplomacy: why China still values scotch whisky 
OpenAI Executive Shake-Up Ahead of Anticipated 2026 IPO 
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right 
How to support someone who is grieving: five research-backed strategies 
Oil Prices Surge Over $5 as Trump Vows to Continue Iran Strikes 
Vietnam GDP Growth Slows in Q1 2026 Amid Middle East Oil Crisis 
UAE's Largest Natural Gas Facility Suspended After Attack-Triggered Fire 
RBI Clamps Down on Rupee NDF Activity, Banks Face Steeper Losses 
Gold Prices Drop as Trump Escalates Iran Threats, Oil Surges 
U.S. Stock Futures Steady Amid Iran Ceasefire Talks and Trump Address 
Tesla Q1 2026 Deliveries Miss Estimates as AI Strategy Takes Center Stage 
Debate over H-1B visas shines spotlight on US tech worker shortages 
Ukrainian Drones and the #MadeByHousewives Movement: Kyiv Fires Back at Rheinmetall CEO 
Asian Stocks Drop as Trump Signals Iran War Escalation 
Playboy evolves beyond its magazine roots, launching a vodka seltzer line, "Play Hard." Available in supermarkets, the drink targets younger consumers with unique flavors and a modern, bold approach.
According to Fox Business, introducing this new alcoholic beverage has expanded Playboy's lifestyle offerings. It was said that the male-oriented brand created this new RTD product line with Gen Z and millennials in mind.
Under its Playboy Spirits LLC unit, the PLBY Group released its Play Hard vodka seltzer. The alcohol-infused RTDs are initially dropping in supermarkets and retail stores in four flavors - apple prickly pear, mango dragon fruit, pineapple passion fruit, and grapefruit yuzu.
The Play Hard brand was mentioned as a joint venture formed by Playboy Spirits and Spirits Investment Partners (SIP) in 2022. They announced their partnership earlier this year after the PLBY Group revealed its $13 million investment to speed up the growth of its alcohol beverage business.
At any rate, the new vodka seltzer beverages are available in 12-ounce slim cans. It has 4.5% Alcohol by Volume (ABV), 110 calories, and just 3 grams of carbohydrates. Playboy said the drinks are made with all-natural ingredients. Customers can expect the four flavors to be unique; every sip is full of zest.
"Playboy Spirits welcomes a new generation as we unveil the next chapter in hard seltzers with PLAY HARD designed for those who seek great flavor, premium quality, and style," Playboy Spirits and SIP chief executive officer Marc Bushala, said in a press release. "PLAY HARD seltzers captures Playboy's legacy as a bon vivant lifestyle brand and modern spirit, inviting everyone to express themselves, live boldly and enjoy themselves. PLAY HARD celebrates self-expression and a nod to those who like to play hard and have fun."
Devon Belter, Play Hard's global brand director, added, "The launch of PLAY HARD is a beautiful intersection of art, culture and content. Incorporating Andy Warhol's artwork into the PLAY HARD packaging not only pays homage to a cultural icon but also confirms Playboy's legacy of artistic depth, historical significance, and contemporary relevance."
Photo by: Playboy Press Release
