U.S. Dollar Steadies Near October Lows as Rate Cut Expectations Keep Markets on Edge 
Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing 
Bank of Korea Downplays Liquidity’s Role in Weak Won and Housing Price Surge 
Blackstone Leads $400 Million Funding Round in Cyera at $9 Billion Valuation 
Dollar Struggles as Markets Eye Key Central Bank Decisions and Global Rate Outlooks 
Nomura Expands Alternative Assets Strategy With Focus on Private Debt Acquisitions 
Gold and Silver Prices Dip as Markets Await Key U.S. Economic Data 
Asian Fund Managers Turn More Optimistic on Growth but Curb Equity Return Expectations: BofA Survey 
Australian Consumer Sentiment Slumps in Early December as Inflation Fears Resurface 
Asian Currencies Trade Sideways as Dollar Weakens Ahead of Key U.S. Data 
Wall Street Futures Slip as Tech Stocks Struggle Ahead of Key US Economic Data 
FAA Unveils Flight Plan 2026 to Strengthen Aviation Safety and Workforce Development 
Ford Takes $19.5 Billion Charge as EV Strategy Shifts Toward Hybrids 
Silver Prices Hit Record High as Safe-Haven Demand Surges Amid U.S. Economic Uncertainty 
RBA Unlikely to Cut Interest Rates in 2026 as Inflation Pressures Persist, Says Westpac 
Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute 
Treasury Wine Estates Shares Plunge on Earnings Warning Amid U.S. and China Weakness 
PepsiCo acquired Rockstar Energy Drink in March 2020 for € 3.4 billion, and since then, it has been expanding the brand in many countries. Most recently, the snack and beverage manufacturer has brought the energy drink brand to Uruguay.
As per MercoPress, the country has become the second region in Latin America to have the Rockstar drink brand. Since PepsiCo’s takeover, it has chosen Uruguay as the second Latin American country to launch the energy drink brand. The first location was in Argentina, where it was introduced in January 2021.
It was reported that PepsiCo was able to bring Rockstar drinks into the territory through a partnership with a local bottling company called Fábricas Nacionales de Cerveza. The drink contains caffeine, guarana, ginseng, and vitamins B3, B5, and B6 to boost energy levels and allow drinkers to actively continue with their daily work and routine.
Moreover, Rockstar drinks are being promoted as a beverage specially formulated to help people “recharge during the day.” It is sold in the market in 500 ml. bottles for UY$ 65 or about $1.66.
Meanwhile, with the debut of Rockstar Energy Drinks in Uruguay, PepsiCo and Fábricas Nacionales de Cerveza (FNC) have officially expanded their respective portfolios in the fast-growing unit of functional beverages. Some other products that the FNC has a partnership with PepsiCo include Gatorade, 7UP, H2OH, Mirinda, and Paso de los Toros.
“We are very proud and excited to launch a new PepsiCo bet in Uruguay in one of the fastest growing categories in the Region,” El Pais quoted PepsiCo Uruguay’s franchise manager, Rodrigo de Fuentes, as saying in a statement. “With ROCKSTAR we want to be an ally for all workers who go through long and demanding working hours.”
Photo by Anthony A/Unsplash
