Proxy Advisors Urge Vote Against ANZ’s Executive Pay Report Amid Scandal Fallout 
Visa to Move European Headquarters to London’s Canary Wharf 
Anthropic Reportedly Taps Wilson Sonsini as It Prepares for a Potential 2026 IPO 
Trump Administration to Secure Equity Stake in Pat Gelsinger’s XLight Startup 
Netflix’s Bid for Warner Bros Discovery Aims to Cut Streaming Costs and Reshape the Industry 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
UPS MD-11 Crash Prompts Families to Prepare Wrongful Death Lawsuit 
Tesla Expands Affordable Model 3 Lineup in Europe to Boost EV Demand 
IKEA Expands U.S. Manufacturing Amid Rising Tariffs and Supply Chain Strategy Shift 
Rio Tinto Raises 2025 Copper Output Outlook as Oyu Tolgoi Expansion Accelerates 
Microchip Technology Boosts Q3 Outlook on Strong Bookings Momentum 
IKEA Launches First New Zealand Store, Marking Expansion Into Its 64th Global Market 
USPS Expands Electric Vehicle Fleet as Nationwide Transition Accelerates 
YouTube Agrees to Follow Australia’s New Under-16 Social Media Ban 
Australia Moves Forward With Teen Social Media Ban as Platforms Begin Lockouts 
ExxonMobil to Shut Older Singapore Steam Cracker Amid Global Petrochemical Downturn 
Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation 
PepsiCo will be debuting its new line of Mountain Dew energy drinks, and it will be endorsed by NBA hotshot LeBron James. The basketball great will be the official face of the beverage and snack company’s MTN Dew Rise Energy drink.
CNBC reported that this new variant of the Mountain Dew energy drink was made to appeal to consumers who love energy drinks. It is also hoped that this beverage lineup will be able to attract consumers who are usually juice or coffee drinkers.
The partnership with PepsiCo
The MTN Dew Rise Energy drinks will be LeBron Jame’s very first product endorsement deal for PepsiCo. With his popularity not just in the sports or basketball arena, the baller will surely help pull in more buyers for this product around the world.
"As energy beverages evolve to provide even more functional benefits, we're excited to introduce the new MTN DEW RISE ENERGY for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day," Fabiola Torres, PepsiCo senior vice president, and chief marketing officer for the energy category said in a press release that was posted on March 17.
He added, "LeBron is the epitome of motivation and has achieved legendary status by seizing every morning. He not only continues to excel on and off the court but has dedicated his life to helping others rise as well."
About the Mtn Dew Rise Energy drink
The newest line of energy drinks contains the same amount of caffeine found in two cups of coffee. This is a good alternative for coffee and with added nutritional benefits too.
Each 16-ounce can of the Dew Rise Energy drink has vitamins A, C, and zinc to help boost the immune system. It also contains citicoline that is often found in supplements too and believed to be a memory-booster.
The new Mountain Dew energy drinks will come in six flavors, including Tropical Sunrise, Peach Mango Dawn, Pomegranate Blue Burst, Berry Blitz, Orange Breeze, and Strawberry Melon Spark. Finally, James LeBron will be endorsing more of PepsiCo products, such as its snack lines.
