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PepsiCo revealed it has changed the recipe for its Pepsi Zero Sugar and launching a new and improved version. The beverage manufacturer said that the new product “never tasted so good.”
Customers who buy Pepsi Zero Sugar will soon see that their favorite sugarless soda tastes different. PepsiCo said that it used a new recipe to produce the drink.
It shared that it applied the “new sweetener system” to create the improved version and this process gives Pepsi Zero Sugar a more “refreshing and bolder taste profile” compared to the original recipe. According to CNN Business, while it disclosed the use of a new sweetener system, Pepsi did not state what it has exactly changed in the formulation of the beverage.
But one thing is sure - the amount of caffeine was also reduced in the new Pepsi Zero Sugar. This change was confirmed to CNN by the company itself. Based on customer research data, the new flavor was described as more refreshing and gives a “real cola taste.”
The beverage and snack maker has started rolling out the Pepsi Zero Sugar with the new recipe. It should be noted that although they are the improved version, their packaging design was not altered so it has remained the same.
The only difference is that PepsiCo added the “new improved taste” marker so that buyers can easily see it is the Pepsi Zero Sugar with the new formula. There are people who already tasted the drink and they said it is sweeter compared to the older edition but no longer gives an odd aftertaste.
"At Pepsi, we put our consumers at the forefront of everything we do. Our R&D team leveraged the best new beverage technology to upgrade our Pepsi Zero Sugar product to give fans the best tasting cola in the zero-sugar category,” PepsiCo’s chief marketing officer, Todd Kaplan, said in a press release.
He added, “The product is truly a breakthrough as it is the best zero-sugar cola we have ever had – period. We are so confident in its taste, that we are making up to 10 million free Pepsi Zero Sugars available to consumers so that people can try it for themselves."
