Blockchain asset exchange platform ShapeShift announced that it has partnered with bitcoin-enabled online marketplace OpenBazaar in order to allow payment with any digital asset. With the integration, OpenBazaar customers can purchase using Ethereum, Zcash, Ripple and other cryptocurrencies, in addition to bitcoin.

The partnership is through the integration of ShapeShift Shifty Button on the marketplace website. Launched in April this year, the OpenBazaar platform currently accepts bitcoin as a payment alternative.

“Enabling users to pay for OpenBazaar purchases with bitcoin and dozens of other cryptocurrencies was always something we wanted to do and ShapeShift enabled us to do that quickly and easily. Our community has been very eager for this feature and we’re happy to be able to provide it through a great partner,” Brian Hoffman, CEO and Project Lead of OpenBazaar said in the release.

The ShapeShift Shifty Button offers the decentralized, peer-to-peer website, the option of accepting leading blockchain assets by generating a snippet of code that is easy to implement. This code is available for free and open source, thus broadening customer payment needs quickly and easily.

“We feel a distinct kinship with the OpenBazaar project, both companies foster permissionless exchange between anyone, anywhere on Earth,” Erik Voorhees, CEO and Founder of ShapeShift said.

The integration with ShapeShift follows the pattern of connections being rapidly formed between fintech companies as they innovate within the new payments and digital money industry. Last week, OB1, the team behind OpenBazaar raised $3 million in a new round of funding, drawing support from BlueYard, Union Square Ventures, and Andreessen Horowitz.