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OpenAI has rolled out its affordable ChatGPT Go plan in Indonesia, pricing it at 75,000 rupiah ($4.5) per month. The launch follows a successful debut in India just a month earlier. The Go tier offers subscribers 10 times more messaging capacity, image generation features, and double the memory compared to the free version.
OpenAI Vice President and ChatGPT lead Nick Turley revealed that subscriptions in India more than doubled after the tier’s introduction in August. The company is now targeting Indonesia, already one of its top five markets by weekly active users.
The strategy behind ChatGPT Go is to attract cost-sensitive but high-growth markets with large user bases. India quickly became OpenAI’s largest user market, accounting for around 13.5% of global monthly active ChatGPT users, surpassing even the United States. With Indonesia ranking among the world’s most populous countries and already showing high engagement, the new rollout is expected to strengthen OpenAI’s global footprint.
The launch also comes as competition in the AI space intensifies. OpenAI is working to expand its user base while releasing more advanced models. The company recently secured a $100 billion investment commitment from NVIDIA, joining Microsoft and SoftBank as major backers. This funding underscores the growing race in AI development and infrastructure, with OpenAI pushing to stay ahead by scaling adoption in emerging economies.
By offering ChatGPT Go at a low price point, OpenAI is betting on rapid adoption in regions where affordability and accessibility drive growth. This expansion signals a larger push to balance cutting-edge AI innovation with broader market reach, ensuring that advanced tools remain available to users across both developed and emerging markets.
