Lavazza extends sponsorship of Ascot Racecourse for 3 years
Lavazza renewed its long-standing sponsorship relationship with Ascot Racecourse for another three years, allowing racegoers to enjoy the Italian coffee brand when spectators return to the Royal Ascot and all Ascot Racedays.
Lavazza, Italy’s favorite coffee, has been the Official Coffee at Ascot Racecourse since 2015.
Felicity Barnard, commercial director at Ascot Racecourse, noted that Lavazza coffee is hugely popular with their customers and the quality of the product reflects the customer experience that they strive to deliver.
Pietro Mazzá, general manager the UK and regional director UK & Nordics at Lavazza Group, acknowledged that its relationship with Ascot was pivotal in earning its excellent reputation through positive brand exposure and the delivery of memorable experiences to all the Ascot racegoers.