Nokia will change its brand identity for the first time in nearly 60 years, complete with a new logo, as it shifts from being associated with creating smartphones to being a business technology company focusing on aggressive growth.
The telecom equipment maker’s new logo comprises five different shapes forming the word NOKIA, with the iconic blue color being dropped for a range of colors depending on the use.
While Nokia still aims to grow its service provider business, where it sells equipment to telecom companies, its main focus is now to sell gear to other businesses.
After taking over the top job at the struggling Finnish company in 2020, CEO Pekka Lundmark set out a strategy with three stages: reset, accelerate, and scale.
Nokia is now beginning with the second stage.
After a 21 percent growth last year in enterprise, currently consisting about 8 percent of Nokia’s sales, or 2 billion euros, Lundmark said they aim to “take that to double digits as quickly as possible."


SpaceX Reports $8 Billion Profit as IPO Plans and Starlink Growth Fuel Valuation Buzz
What’s the difference between baking powder and baking soda? It’s subtle, but significant
Youth are charting new freshwater futures by learning from the water on the water
AI is driving down the price of knowledge – universities have to rethink what they offer
Apple Faces Margin Pressure as Memory Chip Prices Surge Amid AI Boom
Google Disrupts Major Residential Proxy Network IPIDEA
Debate over H-1B visas shines spotlight on US tech worker shortages
Apple Earnings Beat Expectations as iPhone Sales Surge to Four-Year High
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
Federal Judge Signals Possible Dismissal of xAI Lawsuit Against OpenAI
China Approves First Import Batch of Nvidia H200 AI Chips Amid Strategic Shift
C3.ai in Merger Talks With Automation Anywhere as AI Software Industry Sees Consolidation
SpaceX Updates Starlink Privacy Policy to Allow AI Training as xAI Merger Talks and IPO Loom
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice 



