AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock 
Why the Australian Open’s online tennis coverage looks like a Wii sports game 
RBA Raises Interest Rates by 25 Basis Points as Inflation Pressures Persist 
China and Uruguay Strengthen Strategic Partnership Amid Shifting Global Order 
Native American Groups Slam Trump’s Call to Restore Redskins Name 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
Asian Currencies Strengthen as Indian Rupee and Australian Dollar Rally 
Dollar Steady as Fed Nomination and Japanese Election Shape Currency Markets 
Asian Markets Wobble as AI Fears Rattle Stocks, Oil and Gold Rebound 
Japan Services Sector Records Fastest Growth in Nearly a Year as Private Activity Accelerates 
Australia’s Corporate Regulator Urges Pension Funds to Boost Technology Investment as Industry Grows 
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day 
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity 
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate 
Qantas to Sell Jetstar Japan Stake as It Refocuses on Core Australian Operations 
Denso Cuts Profit Forecast Amid U.S. Tariffs and Rising Costs 
Australian Scandium Project Backed by Richard Friedland Poised to Support U.S. Critical Minerals Stockpile 
US sportswear giant Nike has retained the top spot in SportsPro’s list of the World’s 50 Most Marketable (50MM) brands, holding off challenges by rival sportswear brand and second-placer Adidas, Emirates, Santander, and Red Bull, who rounded out the top five.
Puma, State Farm, Monster Energy, Dream11, and Heineken took the sixth to tenth spots.
The methodology was based on Hookit’s assessment of sponsorship value done by tracking the social and digital posts of every major professional athlete, team, and league, totaling over 500,000 accounts between 15th August 2020 and 15th August 2021.
Over 30,000 sports athletes and organizations posted during this period, promoting more than 8,000 brands across various platforms, such as Facebook, Instagram, YouTube, TikTok, Twitch, Twitter, VK, and Weibo.
Nike registered over 8.77 billion engagements on social media promoting its brand in a year, lequivaent to a sponsorship value of US$616.5 million.
Adidas exhibited a sponsorship value of more than US$270 million.
Having topped the list last year, Nike’s total represented a 58 percent increase in branded engagements and a 34 percent increase in sponsorship value received compared to 2020.
Scott Tilton, co-founder, and chief executive of Hookit, said that while it’s no surprise to see Nike at the top, there’s a significant shakeup in this year’s rankings compared to last year due to the comeback of sporting events, like the Euros and Summer Olympics
Michael Long, editorial director at SportsPro, added that the list speaks to the continued cultural relevance and unparalleled marketing nous of Nike, which is relevant not only in professional sport but in the everyday lives of global consumers.
