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Netflix Inc. and General Motors have teamed up for the promotion of electric vehicles. The companies announced their partnership on Thursday, Feb. 2.
The American streaming giant said that as part of the agreement, it will be featuring General Motors’ electric vehicles in some of its upcoming programs. The company said it will also include EVs of other automobile brands.
For General Motors, some of its electric vehicles that will appear on Netflix’s programming include the Cadillac Lyriq, GMC Hummer pickup, and Chevrolet Bolt. These will be shown in some of the streaming platform’s TV series and films.
As per Reuters, the two firms will showcase their collaboration through a commercial clip that will star Hollywood actor, Will Ferrell. This will be aired on Feb. 12 during the Super Bowl.
Netflix and General Motors described their agreement as "part of a commitment to a more sustainable future." The former said it will help creators to understand how electric vehicles can complement and enhance their stories. The financial terms of the deal were not divulged.
Some of the Netflix programs that will include scenes with GM's electric vehicles are “Queer Eye,” “Unstable,” and "Love is Blind." The cooperation is an indication that Netflix is helping in the promotion of EVs by increasing their presence in its shows and films while also taking steps to enable more sustainable productions.
“At Netflix, we create shows and films that can influence culture and spark meaningful conversations," Marian Lee, Netflix’s chief marketing officer, said in a press release. "From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know that entertainment can drive fandom and inspire connections.
She added, “GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films."
Deborah Wahl, GM’s global CMO, also commented about its team-up with Netflix, “Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV.”
