New Zealand Budget Outlook Shows Prolonged Deficits Despite Economic Recovery Hopes 
Asian Currencies Trade Sideways as Dollar Weakens Ahead of Key U.S. Data 
Japan Business Sentiment Hits Four-Year High, Boosting Expectations of BOJ Rate Hike 
Mizuho Raises Broadcom Price Target to $450 on Surging AI Chip Demand 
Air Force One Delivery Delayed to 2028 as Boeing Faces Rising Costs 
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit 
Russia Stocks End Flat as Energy and Retail Shares Show Mixed Performance 
S&P 500 Slides as AI Chip Stocks Tumble, Cooling Tech Rally 
SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market 
ASX Shares Slide After ASIC Imposes A$150 Million Capital Requirement 
Fed Rate Cut Signals Balance Between Inflation and Jobs, Says Mary Daly 
Azul Airlines Wins Court Approval for $2 Billion Debt Restructuring and New Capital Raise 
Nvidia Weighs Expanding H200 AI Chip Production as China Demand Surges 
Ford Takes $19.5 Billion Charge as EV Strategy Shifts Toward Hybrids 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
South Korea Extends Bond Market Stabilization Measures Amid Rising Financial Risks 
Oil Prices Rebound as U.S.-Venezuela Tensions Offset Oversupply Concerns 
National Geographic and Kodak are popular brands around the world, and each is known to operate in different fields. The former is a popular magazine that features science and explorations, while the latter is a name synonymous with photography.
Kodak has been selling cameras and other photography materials for decades, and it is known for developing high-quality photos as well. As for National Geographic, it has widened its scope and even has its own channel today.
Unexpected business transformations
Times have changed, and both Kodak and National Geographic are no longer stuck in photography or being a magazine brand. These two names have transitioned into something unexpected, and they have been successful so far.
While it seems a case of mismatch, the two are now leading fashion brands in South Korea. As per The Korea Economic Daily, Kodak has reinvented itself in recent years and launched a fashion apparel line by teaming up with Korea’s Highlight Brands.
With the partnership, Kodak was able to release a series of vintage clothing lines with its own name. The apparels’ designs are inspired by Kodak’s heritage. Based on its legacy, the Korean clothing designer and manufacturer developed a clothing range that was sold in the market with a huge turnout.
Expansion of the new fashion brands
It was reported that last year, the sales for the Kodak clothing line went past the ₩10 billion mark or around $8.7 million. This is a great achievement considering the fact that the clothing brand was only launched for a year.
This feat is the same as with National Geographic that also recorded high sales for its apparel line. Their success in South Korea is getting attention in other countries, so the fashion brands may be brought overseas as well. It was added that with the growth, Highlight Brands is planning to expand by adding more shops across the country.
Meanwhile, Pulse News reported last month that Nature Holdings was given credit for making National Geographic popular in the fashion scene in Korea. The company was founded in 2004, and it has expanded National Geographic’s outdoor clothing to everyday wear.
