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National Geographic and Kodak are popular brands around the world, and each is known to operate in different fields. The former is a popular magazine that features science and explorations, while the latter is a name synonymous with photography.
Kodak has been selling cameras and other photography materials for decades, and it is known for developing high-quality photos as well. As for National Geographic, it has widened its scope and even has its own channel today.
Unexpected business transformations
Times have changed, and both Kodak and National Geographic are no longer stuck in photography or being a magazine brand. These two names have transitioned into something unexpected, and they have been successful so far.
While it seems a case of mismatch, the two are now leading fashion brands in South Korea. As per The Korea Economic Daily, Kodak has reinvented itself in recent years and launched a fashion apparel line by teaming up with Korea’s Highlight Brands.
With the partnership, Kodak was able to release a series of vintage clothing lines with its own name. The apparels’ designs are inspired by Kodak’s heritage. Based on its legacy, the Korean clothing designer and manufacturer developed a clothing range that was sold in the market with a huge turnout.
Expansion of the new fashion brands
It was reported that last year, the sales for the Kodak clothing line went past the ₩10 billion mark or around $8.7 million. This is a great achievement considering the fact that the clothing brand was only launched for a year.
This feat is the same as with National Geographic that also recorded high sales for its apparel line. Their success in South Korea is getting attention in other countries, so the fashion brands may be brought overseas as well. It was added that with the growth, Highlight Brands is planning to expand by adding more shops across the country.
Meanwhile, Pulse News reported last month that Nature Holdings was given credit for making National Geographic popular in the fashion scene in Korea. The company was founded in 2004, and it has expanded National Geographic’s outdoor clothing to everyday wear.
