Japanese tennis star Naomi Osaka will get an equity stake and some payments in digital currency after agreeing to be a global ambassador in the cryptocurrency exchange platform FTX.
Osaka’s playing apparel during tournaments, beginning in the ongoing 2022 Miami Open, will carry the FTX logo. The 24-year-old will also be active in directing and producing branded content.
As part of the deal, FTX will also donate to Osaka’s Play Academy charity initiative, which is in partnership with Nike and Laureus.
The stake in FTX adds to the four-time Grand Slam winner’s investment portfolio that already includes salad chain Sweetgreen.
The long-term contract includes purpose-driven elements centered on attracting more female users to FTX’s platform.
According to Osaka, statistics show that few women are part of crypto by comparison, which mirrors the inequality in other financial markets.
She added that she is excited to partner with FTX to get back to the mission of making cryptocurrencies accessible to everyone and breaking down barriers to entry and innovating on new ways to reach more people and further democratize the space.


U.S. Banks Report Strong Q4 Profits Amid Investment Banking Surge
Why is soccer fandom so linked to violence?
Trump Plans UFC Event at White House for America’s 250th Anniversary
S&P 500 Slides as AI Chip Stocks Tumble, Cooling Tech Rally
Reliance Industries Surges on Strong Quarterly Profit, Retail Recovery
BTC Bulls Defend $90,000 – One Fed Spark Away from $100K Explosion
Investors value green labels — but not always for the right reasons
Russia Stocks End Flat as Energy and Retail Shares Show Mixed Performance
U.S. Stock Futures Rise as Trump Takes Office, Corporate Earnings Awaited
Mexico Moves to Increase Tariffs on Asian Imports to Protect Domestic Industries
Asian Currencies Steady as Fed Delivers Hawkish Rate Cut; Aussie and Rupee Under Pressure
Ireland Limits Planned Trade Ban on Israeli Settlements to Goods Only
Bitcoin Holds the Line at 90k: Sideways Grind with an Eye on 100k Breakout
Oil Prices Rebound as U.S.-Venezuela Tensions Offset Oversupply Concerns
Wall Street Futures Dip as Broadcom Slides, Tech Weighed Down Despite Dovish Fed Signals




