Japanese tennis star Naomi Osaka will get an equity stake and some payments in digital currency after agreeing to be a global ambassador in the cryptocurrency exchange platform FTX.
Osaka’s playing apparel during tournaments, beginning in the ongoing 2022 Miami Open, will carry the FTX logo. The 24-year-old will also be active in directing and producing branded content.
As part of the deal, FTX will also donate to Osaka’s Play Academy charity initiative, which is in partnership with Nike and Laureus.
The stake in FTX adds to the four-time Grand Slam winner’s investment portfolio that already includes salad chain Sweetgreen.
The long-term contract includes purpose-driven elements centered on attracting more female users to FTX’s platform.
According to Osaka, statistics show that few women are part of crypto by comparison, which mirrors the inequality in other financial markets.
She added that she is excited to partner with FTX to get back to the mission of making cryptocurrencies accessible to everyone and breaking down barriers to entry and innovating on new ways to reach more people and further democratize the space.


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