The number 45 is embroidered on the lace to signify the 45th anniversary of the McDonald's All-American game, despite the fact that this is not an official McDonald's cooperation.
Nongshim was beaten by smaller rivals Samyang and Ottogi in sales and failed to deal with higher logistics costs and raw materials.
The Bundesliga champions aim to create personalized digital experiences in managing relationships with supporters globally to secure their long-term loyalty.
Beginning in autumn, Adidas expects to sign over 50,000 qualified student-athletes to NIL contracts at sponsored HBCUs and connected schools participating in Power 5 programs.
US federal judge ruling means Talor Gooch, Hudson Swafford and Matt Jones cannot take part in FedEx Cup Playoffs.
HiteJinro drivers got more hostile in their latest protest that they even threaten to set the HQ's rooftop on fire.
Samsung Biologics and Samsung C&T formed Life Sciences Fund and invested in Senda Biosciences for the development of next-generation biopharmaceuticals.
The process gives the Premier League champions a better understanding of fan behavior. when they are watching a match.
The agreement will see the UFC collaborate with Amazon Merch on Demand to launch a new range of merchandise, featuring a host of original designs.
Wildtype's technology can significantly reduce carbon dioxide emissions from fishing, fish farming, and transportation, as well as protect the threatened marine ecosystem.
Budweiser, Michelob manufacturer to give up exclusive Super Bowl sponsorship after 2023
Anheuser-Busch InBev (AB InBev), the maker of Budweiser, Bud Light, and Michelob Ultra, will not renew its exclusive sponsorship deal for the Super Bowl after next year’s event.
Since 1989, AB InBev has sponsored the National Football League's (NFL) championship game.
AB InBev said that by opting out of the Super Bowl, it will be able to better allocate its marketing budget throughout the year, including during football season and the summer months, when consumers are more likely to purchase its beverages.
AB InBev’s competitors, such as Heineken and Molson Coors, are now free to run national commercials during the Super Bowl for the first time in 35 years.
In December 2021, AB InBev and the NFL renewed their partnership, which included beer and hard seltzer rights worth over $250 million per year.
Last June, the company lost control of hard alcohol rights when Diageo signed a contract worth an estimated $30 million per year to become the league's first-ever official spirits sponsor.
Bud Light was also named in March as the official presenting sponsor of the 2022 NFL Draft, which took place in April.
According to Spencer Gordon, AB InBev’s vice president of consumer connections, while the Super Bowl is a huge tentpole moment for consumers, it doesn’t necessarily line up with the key moment of consumption for the beer industry,
While AB InBev is giving up its Super Bowl rights, Gordan said the company remained committed to the NFL and still intends to buy Super Bowl LVII advertisements.