The long-term nature of Arsenl's extension means there’s a real commitment to collaborate with Adidas.
It's unclear how possible alliances for other NFT categories, like video and fantasy sports, are doing.
The key selling point of this system is the ability to remotely manipulate digital avatars from a computer, camera, and microphone at home
The deal allows the Boston-based Rapid7 to feature its logo on the team playing jerseys and practice tops from the start of the 2022/23 season
With the integration of live streaming, the NBA app would offer a data-driven, tailored experience that collects team and league material.
Korean Air's merger with Asiana Airlines is expected to get approval from the US and UK in November.
McDonald's welcomes Disney executive Kareem Daniel to its board which brings the number of directors to 15.
The renewal lets Sky Sports deliver 135 regular season games, the All-Star Weekend, the playoffs, and the Finals.
Manchester City uses ‘connected scarf’ to track fans' emotions during matches
Manchester City is tracking the emotions, physiology, and movement of supporters during a match by using a ‘connected scarf’ which has an ‘EmotiBit’ bio sensor discreetly located on the neck
The process gives the Premier League champions a better understanding of fan behavior. when they are watching a match.
The scarf was conceptualized with agency Octagon alongside the club’s technology partner Cisco.
An accelerometer detects movement and activity, while a photoplethysmography (PPG) sensor monitors heart rate, respiration, oxygen saturation, and hydration levels.
A temperature sensor is utilized to monitor emotional reactions during a match, while an electrodermal activity (EDA) sensor, the same technology used for lie detection, assesses nervous system responses caused by cognitive and emotional arousal.
Chintan Patel, chief technology officer for Cisco UK and Ireland, explained that they now have the data to prove that being a true passionate fan is physiological, it has nothing to do with how many games you attend or where you are in the world
When an individual's four data streams are joined and pooled with those of thousands of followers, it's possible to understand how a collective crowd reacts to events like goals, tackles, and refereeing decisions.
These data points may, of course, be collected using more typical wearable technologies, but the usage of a scarf is meaningful given its historical links to soccer. The technology was tested in the final weeks of Manchester City's championship-winning season last year, with the goal that the findings will help the club to be more inclusive and provide new, more personalized experiences for supporters in the future.
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