Lighthouse Partners, Inc., a business and technology consulting firm advising on positioning of innovative enterprise technologies, has announced its Blockchain Business Acceleration Advisory Service, aimed at established IT vendors that wish to embrace blockchain technology.

Each client engagement will be customized to specific needs, the firm said, adding that potential common elements of the service include:

• To educate the vendors on the technology and its applications
• To help create individualized messaging based on vendors’ existing business
• To determine what specific products and services would be applicable to a vendor’s customer and prospect base
• To assist in identifying and engaging with partners that can accelerate time to market or address growth opportunities rapidly
• To create specific avenues and approaches to connect with customers and prospects to inform them of product and service offerings and to create a community of interest

In a research undertaken towards the end of 2015, the firm found that several large IT vendors have yet to come up with strategies to address opportunities for blockchain offerings to provide to their customers and prospects. However, within just three months the stance of these vendors on blockchain technology became clear. Lighthouse pointed out that many of these vendors attended this month’s The Block Chain Conference, produced by Lighthouse in San Francisco.

“Lighthouse has been tracking an increasing interest in blockchain from established IT vendors and has already begun to engage with some recognized global companies. As a result, we’ve developed a set of educational materials, processes and templates that will be applicable to most IT vendors that want to ride the blockchain wave”, said Lighthouse Principal Pete Harris.

Blockchain Business Acceleration Advisory service builds upon advisory roles already being undertaken by Harris for a number of blockchain technology and media vendors such as BTC Media, Integrity Chain, Tendermint.