LG Electronics launches 100 million won rollable TV in S. Korea

LG Electronics Inc. released the world's first rollable TV dubbed LG Signature OLED R in South Korea, priced at 100 million won per unit.

The product has a flexible OLED display that leverages self-lighting pixel technology and is designed to deliver a differentiated user experience to high-end consumers.

The new TV model has a screen rolled up inside the box, where it rises.

There are three different viewing options based on how much the screen has rolled up.

It offers the full view option for watching TV, the line view option that exposes only a part of the screen and offers five different stylish modes, and the zero view that hides the screen and allows it to function as a Bluetooth speaker.

The production and quality inspection will be at LG's TV assembly line in Gumi.

However, the company has yet to schedule the overseas launch of the LG Signature OLED R.

LG originally planned to launch the rollable TV last year, but OLED display supply and issues on the yield rate hindered production.