Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
How to create a thriving forest, not box-checking ‘tree cover’ 
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 
LA fires: Fast wildfires are more destructive and harder to contain 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
Rise of the Zombie Bugs takes readers on a jaw-dropping tour of the parasite world 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Swimming in the sweet spot: how marine animals save energy on long journeys 
Hims & Hers Halts Compounded Semaglutide Pill After FDA Warning 
GesiaPlatform Launches Carbon-Neutral Lifestyle App ‘Net Zero Heroes’ 
How is Antarctica melting, exactly? Crucial details are beginning to come into focus 
What’s so special about Ukraine’s minerals? A geologist explains 
U.S. Stock Futures Slide as Tech Rout Deepens on Amazon Capex Shock 
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
Drug pollution in water is making salmon take more risks – new research 
Thailand Inflation Remains Negative for 10th Straight Month in January 
South Korean carmakers and tire makers have been actively collaborating with fashion companies to promote eco-friendly ventures.
Last month, Kia Corp., South Korea’s second-largest automaker, partnered with outdoor brand Eider to release a limited edition of the shoe ‘Quantum Niro’ using the design of the all-new Niro SUV model, which boasts excellent fuel efficiency, to reduce energy consumption.
Back in October, Hyundai Motor Co. partnered with luxury boutique chains like Boon the Shop and L'eclaireur to carry out the ‘Restyle 2021’ project, which aims to upcycle automobile materials, focusing on using airbags and safety belts to make clothes.
Meanwhile, South Korean tire maker Hankook Tire & Technology Co. collaborated with sportswear manufacturer PRO-SPECS to develop the ‘Blade HK’ and the ‘Air Sky HK’ shoes that feature tire treads with excellent gripping power for their soles.
Another factor that prompts automakers and tire manufacturers to work with fashion companies is to enhance brand intimacy. Unlike cars and tires, which have a limited range of uses, fashion items, including apparel, are daily necessities with a wider customer range.
