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![](https://www.pinterest.com/pin/create/button/?url=https://econotimes.com/Immersive-Media-Company-Holor-Releases-The-Transformers-The-Last-Knight-360-Experience-App-in-Conjunction-With-The-Blu-ray-Release-Of-Transformers-The-Last-Knight-920006/&media=https://www.econotimes.com/assets/images/econotimes/metaDefault.png&description=Immersive Media Company Holor Releases The “Transformers: The Last Knight" 360 Experience App in Conjunction With The Blu-ray Release Of “Transformers: The Last Knight” - EconoTimes)
LOS ANGELES, Calif., Sept. 26, 2017 -- VR/AR company Holor today announced its promotion of Paramount’s Home Media release of Transformers: The Last Knight through the “Transformers: The Last Knight" 360 Experience app, which features unique behind-the-scenes 360 video footage of the film.
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Unique redemption codes can be found in Walmart-exclusive Limited Edition 4K Blu-ray Gift Sets. Fans may visit transformers360.com/TLK for Google Play and iOS App Store links to the app, in which they enter their code to unlock exclusive 360 video content.
The app contains five unique 360 videos, including cutting-edge 360 video footage shot on location during filming with director Michael Bay, cast and crew of heart-pounding car chase and battle action, a high-tech, immersive addition to traditional behind-the-scenes coverage. The app also features a fully-rendered Relic Room, a replica from the film, whereby users can select virtual hotspots to transport across the room and launch the videos. This hotspot feature is key to the Holor platform currently in beta, which enables a full toolset for interactive 360 video and this feature will be released by Holor for other brands in early 2018.
“We are following up ‘Transformers: The Last Knight 360 Behind-The-Scenes’ with an even more interactive and immersive experience”, said Holor CEO and co-founder, Euan Macdonald. “We believe that Transformers fans will value this unique insight into being on location with the crew and Michael Bay, and experiencing the movie via exclusive 360 content and a mixed reality presentation. It’s a glimpse into the future of interactive immersive entertainment.”
About Holor
Founded in 2015 by Academy Award nominated film and gaming industry veterans, Holor Media is an integrated 360/Mixed Reality technology and media company. Holor is a leader in 360/MR content creation and distribution, building the technology to imagine, invent and inspire the next generation of interactive 360/MR. Based in Los Angeles and San Francisco, Holor Media has received seed funding from Sky Light Holdings, 451 Media, 500 Startups and WI Harper Group.
Media Contact: Lea Kozin [email protected]
