IMPORTANT BLUE APRON HOLDINGS, INC. INVESTOR REMINDER: Wolf Haldenstein Adler Freeman & Herz LLP reminds investors that it has filed a federal securities class action lawsuit in the United States District Court for the Eastern District of New York against

NEW YORK, Sept. 12, 2017 -- Wolf Haldenstein Adler Freeman & Herz LLP reminds investors that it has filed a federal securities class action lawsuit in the United States District Court for the Eastern District of New York on behalf of all persons or entities who purchased the common stock of Blue Apron Holdings, Inc. (NYSE:APRN) pursuant to the Registration Statement issued in connection with the Company’s initial public offering (“IPO”).

Investors who have incurred losses in shares of Blue Apron Holdings, Inc. are urged to contact the firm immediately at [email protected] or (800) 575-0735 or (212) 545-4774. You may obtain additional information concerning the action on our website, www.whafh.com.

If you have purchased shares of Blue Apron Holdings, Inc. and would like to assist with the litigation process as a lead plaintiff, you may, no later than October 16, 2017, request that the Court appoint you lead plaintiff of the proposed class.

Our filed complaint charges that Blue Apron violated the Securities Act of 1933 because the Registration Statement failed to disclose that:

• rather than continue to significantly increase spending on advertising, Blue Apron had already decided to significantly reduce spending on advertising in Q2 2017, which would hurt sales and profit margins in future quarters;
   
• that Blue Apron was already experiencing adverse on-time in-full rates, meaning orders were not arriving on time or with all the ingredients needed, which was hurting customer retention; and
   
• that the Company had run into delays in Q2 2017 with its new factory in Linden, New Jersey.

Subsequent to the IPO, Blue Apron’s stock declined immediately, declining below $5 per share less than two months after the IPO on June 28, 2017 -- a decline of 50% from the $10 per share IPO price.

Wolf Haldenstein has extensive experience in the prosecution of securities class actions and derivative litigation in state and federal trial and appellate courts across the country. The firm has attorneys in various practice areas; and offices in New York, Chicago and San Diego. The reputation and expertise of this firm in shareholder and other class litigation has been repeatedly recognized by the courts, which have appointed it to major positions in complex securities multi-district and consolidated litigation.

If you wish to discuss this action or have any questions regarding your rights and interests in this case, please immediately contact Wolf Haldenstein by telephone at (800) 575-0735, via e-mail at [email protected], or visit our website at www.whafh.com.

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Contact:

Wolf Haldenstein Adler Freeman & Herz LLP
Gregory Stone, Director of Case and Financial Analysis
Email: [email protected] or [email protected]
Tel: (800) 575-0735 or (212) 545-4774

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