Meta, U.S. States Discuss Settlement in Teen Addiction Trial 
Gold is meant to be a ‘safe haven’ in uncertain times. Why is it crashing amid a war? 
Do investment tax breaks work? A new study finds the evidence is ‘mixed at best’ 
Why a ‘rip-off’ degree might be worth the money after all – research study 
The pandemic is still disrupting young people’s careers 
Trian Drops Wendy’s Take-Private Bid Plans, Shares Plunge 14% 
Australia Inflation Beats Forecasts, Raising RBA Rate Hike Risk 
Investors Brace for Market Moves as Trump Begins Second Term 
S&P 500 Surges Ahead of Trump Inauguration as Markets Rally 
Tesla Raises Cybertruck Prices by $5,000 in US 
Qatar LNG Exports Plunge 96% as U.S.-Iran War Disrupts Gulf Energy Trade 
Gold Prices Hover Near Three-Month High as Oil, Treasury Yields Fall 
Mercer International Stock Surges 45% on C$20 Million Canada Funding 
US PCE Inflation Holds at 3.7% as Fed Rate Decision Looms 
Add as a preferred source on Google
Coca-Cola is focusing on pricing, tiering, and pack size to demonstrate value for consumers as inflation remains an issue globally.
According to chairman and CEO James Quincey during a recent Q3 2022 earnings call, the inflation’s impact is being felt now that the summer is over and schools are back in session.
Quincey explained that their focus is on leveraging revenue growth management and the price, pack, and promo architectures to maximize affordability.
Coca-Cola’s pricing strategies can provide a blueprint for other brands.
He explained that consumer behavior in a recession is to try to reduce the dollar outlay of the basket, making the price point even more important than the price per liter. Thus, Coca-Cola is pursuing a global strategy of having smaller bottles or smaller multipacks.
As an example, he noted that Coca-Cola recently launched a 350ml PET bottle in Japan to meet changing consumer trends.
Quincey also explained that the company has leveraged its capabilities with returnable bottles, particularly in developing markets, as a way of generating a lower price point.
