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How Do Venture Capital Funds Invest: The Manifestgrowth Strategy
Manifestgrowth, the venture capital fund partner, spoke about how investment companies work.
Venture capital funds use different strategies to maximize profits, being in constant search of profitable projects. However, such companies are not always driven by a desire for profit. Manifestgrowth venture partner Sinan Aral spoke about the specifics of the activities of investment organizations.
Investing in a new business
Venture capital funds often pay attention to companies that are at an early stage of development. A thorough analysis of the enterprise allows you to determine the strengths and weaknesses of the project. In addition, attention to newcomers to the market gives funds the opportunity to invest in an asset before competitors. In this case, increasing profits is not the main goal of investors.
Advanced venture capitalists pay a lot of attention to risk management. The investments of such organizations are usually diversified. Successful companies usually consist of several sub-funds. Some of them invest in organizations in the early stages of development, while others are focused on investing in more reliable and proven assets. This enables large fund managers to play the role of business angels and support newcomer companies.
A positive moment when investing in start-ups and enterprises in the early stages of development is the opportunity to increase the initial capital by 50-100 times. For example, you invest $50 thousand in a promising, but so far unknown project, and if it turns out to be successful, you will earn $10 million.
Investment image formation
Successful ventures actively strengthen their network by communicating with founders and other investment companies. This gives them access to high-yielding trades and the best trading conditions.
Investing in unicorn-companies allows funds to improve their investment image. The inclusion of successful start-ups with a capitalization of $1 billion or more in the portfolio of shares attracts serious investors. This strategy was followed by Mark Andreessen and Ben Horowitz, who created the Andreessen Horowitz venture. Their investments were directed primarily towards highly valued companies. At the same time, the company overpaid for entering assets and received less income from the first transactions. However, Andreessen Horowitz's operations were more profitable later on.
Constant search for investment ideas
Another secret of serious venture capitalists is constant experimenting in the selection of investment objects. Regular search for new companies and start-ups allows investors to find so-called ‘blind spots’ - assets that competitors do not pay attention to.
Often, representatives of the venture business are looking for ‘unicorns’ among the investment objects. One of the striking examples of such a project is Uber. Initially, the company's price was low, since no one believed in the success of this business, except for Benchmark Capital venture fund. In 2011, this organization invested more than $9 million in Uber. After the IPO, Benchmark Capital's share in the capitalization of the developer of a taxi-calling service reached $6.8 billion.
According to statistics, large funds for experiments allocate up to 10% of the budget. It should be borne in mind that not every start-up or new company becomes a ‘unicorn’. When joining a venture capital fund, it is advisable for investors to pay attention to its strategy, as constant experimentation can be risky. The likelihood of losing investments in the pursuit of hype is especially high, when large market participants begin to chase a new idea that is on everyone's lips. In this case, there is a chance of losing money if the interest in the sensational assets passes.
The main key to the success of large venture capital funds is building the right strategy. Well-known investment companies rely not on individual transactions, but on a variety of assets.
Investment in various projects can be used not only by large funds, but also by private investors. Many venture capitalists are hoping to find a lucrative start-up like SpaceX or Spotify. But often investors in such organizations make money on projects that are unknown to most people.
This article does not necessarily reflect the opinions of the editors or the management of EconoTimes