FDA Fast-Tracks Approval of Altria’s on! PLUS Nicotine Pouches Under New Pilot Program 
Boeing Seeks FAA Emissions Waiver to Continue 777F Freighter Sales Amid Strong Cargo Demand 
AstraZeneca’s LATIFY Phase III Trial of Ceralasertib Misses Primary Endpoint in Lung Cancer Study 
FedEx Beats Q2 Earnings Expectations, Raises Full-Year Outlook Despite Stock Dip 
Volaris and Viva Agree to Merge, Creating Mexico’s Largest Low-Cost Airline Group 
ByteDance Plans Massive AI Investment in 2026 to Close Gap With U.S. Tech Giants 
Mexico Antitrust Review of Viva Aerobus–Volaris Deal Signals Growth for Airline Sector 
JPMorgan’s Top Large-Cap Pharma Stocks to Watch in 2026 
Warner Bros Discovery Weighs Amended Paramount Skydance Bid as Netflix Takeover Battle Intensifies 
Trump Signals Push for Lower Health Insurance Prices as ACA Premium Concerns Grow 
Moore Threads Unveils New GPUs, Fuels Optimism Around China’s AI Chip Ambitions 
Niigata Set to Approve Restart of Japan’s Largest Nuclear Power Plant in Major Energy Shift 
John Carreyrou Sues Major AI Firms Over Alleged Copyrighted Book Use in AI Training 
7-Eleven CEO Joe DePinto to Retire After Two Decades at the Helm 
Google and Apple Warn U.S. Visa Holders to Avoid International Travel Amid Lengthy Embassy Delays 
Roche CEO Warns US Drug Price Deals Could Raise Costs of New Medicines in Switzerland 
Bridgewater Associates Plans Major Employee Ownership Expansion in Milestone Year 
HiteJinro Co., a South Korean brewing and distiller company, has disclosed plans to establish its first overseas soju manufacturing plant in Vietnam, marking a significant stride in its global outreach.
HiteJinro's announcement of the construction of its soju plant on Vietnamese soil is a significant milestone as it is looking to expand its business on the global stage. Moreover, the company is further setting this plan to boost its soju sales outside of South Korea.
Taking Steps for Global Expansion of Soju Business
According to The Korea Herald, HiteJinro Singapore signed a land and infrastructure sublease agreement with the Green I-Park Industrial Complex to build its soju production facility. This site is located in Vietnam's Thai Binh province, and the contract signaled the start of the soju maker's overseas expansion venture.
The amount of investment and other relative details of the construction and business establishment in the said Asian country were not yet available at publication. In any case, HiteJinro Singapore is a newly established subsidiary of HiteJinro Co. that was only launched in September, and it manages the overseas-based business of the company.
Business Korea reported that the soju giant set HiteJinro Singapore up to expand its alcoholic products global market presence. The facility's construction in Thai Binh Province marks the subsidiary's inaugural project.
Making Good of Soju's Popularity
The decision to establish a soju plant in Vietnam comes amid the growing demand for Korean liquor drinks. The company also predicted a strong growth track for the soju market overseas, and HiteJinro is grabbing this opportunity for expansion.
"Over the past six years, Hitejinro's soju exports have witnessed an annual increase of approximately 15 percent," the company said in a statement. "We project that our overseas soju sales will grow more than threefold compared to 2022 within the next decade."
Photo by: Samia Liamani/Unsplash
