LaLiga Tech has aided sports properties to safeguard over $9.2 billion in content and build more beneficial and direct links with their fans, demonstrating technology's potential to improve the business.
This new colorway could be part of Paul George's early rotation of sneakers as the baby blue and orange colors closely match the City Edition style of jerseys.
Lotte Chilsung is expanding its business and adding vegan drink options through partnerships with startups.
This drink stands out for its beautiful purple shade and the ingredient that gives its hue, the rare luxury black grape Nagano Purple.
Alfa Romeo's ties with a few Chinese companies, like dairy brand AMX, Zhou's arrival has not brought the team the sponsorship windfall it had hoped for.
New Balance will soon release a number of inline colorways of 1906, the first of which is scheduled to hit China on August 19th and August 12th in the rest of Asia.
Beginning in autumn, Adidas expects to sign over 50,000 qualified student-athletes to NIL contracts at sponsored HBCUs and connected schools participating in Power 5 programs.
The Red Sox remains silent on the MassMutual deal due to it not being officially signed and rival financial services brand John Hancock being a decades-long sponsor.
Sky’s second quarter revenue dropped 13.8 percent on year to $4.5 billion, mostly as a result of changes to licensing arrangements for sports programming in Italy and Germany.
America’s Roundup: Dollar edges higher as traders await U.S. inflation report, Wall ends lower, Gold ticks up, Oil settles lower as halted Russian pipeline flows appear temporary, demand fears rise-August 10th,2022
Inspired by AC Milan's seven European titles and iconic Rossoneri white kits, the new shirt is now on sale
The two parties will develop distinctive activities and online encounters for Red Devils supporters at Old Trafford and elsewhere that are powered by Snapdragon techno
Honda will have just three models to offer in the Indian market, including the Amaze and Hybrid City, which like the 5th generation Honda City are sedans.
Beginning October, Hormel’s internal segments will consist of Retail, Foodservice, International, and Brand Fuel.
UFC taps TMG to be official sports memorabilia distributor
The Ultimate Fighting Championship (UFC) inked a deal to make The Memento Group (TMG) the global distributor of its officially licensed sports memorabilia.
The new deal, which was brokered by agency giant IMG, sees TMG offering fans exclusive UFC memorabilia, such as ring-worn gloves and kits, as well as fighter-signed photographs.
Each item will be registered digitally and come with a certificate of authenticity.
In January, TMG and the UFC will launch an online buy and sell memorabilia store for UFC-licensed products.
The platform, to be managed by TMG, will also offer online auctions.
According to Tracey Bleczinkski, senior vice president of UFC global consumer products, their memorabilia are "such authentic touchpoints for fans to stay connected to UFC and truly own the moment,”
Philip Danglidis, commercial director of The Memento Group, sees the appeal of UFC as growing year on year making the potential for this partnership colossal.