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Fancy burger joints, including Five Guys, Gordon Ramsay Street Burger, and Super Duper Burgers, are opening their stores in South Korea. These are American brands that are venturing into the food business in Asia and have chosen Seoul as one of their overseas locations for a simple reason.
As per Pulse News, these premium burger joints are setting up their business in Seoul because of the Korean’s appetite for fine burgers. It was noted that all three brands are opening their respective stores in the country, back-to-back, after discovering the locals’ appreciation and special taste for high-quality burgers.
Seeing this result, the companies are also said to be testing the taste bud of other Asian countries with the intention of expanding their biz there as well. Then again, while the names of the mentioned premium burger brands are recognizable, the name value alone cannot win over Korean customers since they are known to be picky eaters, most especially when it comes to foreign food.
At any rate, the Gordon Ramsay Burger restaurant was the first high-end burger joint to come to Seoul, and it has gained many customers despite the expensive menu prices like a KRW140,000 burger which is equivalent to $98.34 in US dollars.
The brand is set to launch the casual version of its fancy restaurant in Gangnam next year. Most likely, the prices will be a bit cheaper as well.
The San Francisco-based Super Duper Burgers is the next to open in the country, and it chose the upscale neighborhood of Gangnam for its location. It is set to launch its first restaurant on Tuesday, Nov. 1.
Lastly, Five Guys Burgers and Fries is launching next year through a partnership with the Galleria department store owned by Hanhwa Solutions. The US American burger franchise that is famous for its large portion servings recently signed an agreement with the local retail company to open its first store in the first half of 2023, according to Yonhap News Agency.
The exact date and location of the first Five Guys burger joint were not revealed. Galleria has plans to eventually build 15 additional stores in five years.
Elodie AGODOR/Unsplash
