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Chinese EV manufacturer BYD will launch its Tang SUV alongside its Han sedan through eight dealers across Mexico next year, eyeing sales of up to 30,000 vehicles in 2024.
BYD, the world's largest EV maker by sales, hopes to sell 10,000 vehicles in 2023 and between 20,000 and 30,000 in 2024, in Mexico.
BYD country head Zhou Zou the firm's long-term goal is to reach around 10 percent of the total market share.
Despite recently selling some of BYD's shares listed on the Hong Kong Stock Exchange, Warren Buffet's Berkshire Hathaway still holds a position in the company.
The pre-sale pricing for BYD's Tang and Han models in Europe was set at $72,500 in September. Few people in Mexico earn more than $10,000 annually, according to the nation's statistics office.
Additionally, according to BYD's Zou, the business plans to sell cars in Mexico through 15 authorized dealers by the he end of 2023 and 30 by 2024.
