Fender to open first-ever flagship store in Japan

Legendary guitar maker Fender is setting up its first-ever flagship store in Japan this summer, carrying the entire catalog of Fender and Squire electric guitars, acoustic guitars, basses, amps, and pedals.

Dubbed the Fender Flagship Tokyo, the store will occupy a total of just over 1,000 square meters of floor space at the basement and first three floors Ice Cubes building once occupied by H&M in the ultra-stylish Harajuku area of Tokyo

There will also be an area where people can place orders for custom-made instruments from the Fender Custom Shop.

Fender also hinted that they’ll be offering a variety of services tailored to all kinds of players from beginners to experts and from collectors to those who have never even picked up a guitar.

A concrete opening date hasn’t been set yet.