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Entercoms Reinvents Service Supply Chains with BPaaS Delivery Model

Rahul Singh co-founded Entercoms in 2008 to improve service supply chains for enterprises and end users via the company’s BPaaS delivery model. The international company’s main office is headquartered in Irving, Texas, with additional offices in Barcelona, Spain and Pune, India. Entercoms’ influence covers a diverse range of industries, including computing, data centers, manufacturing, mining, mobile, oil & gas and POS machines. Roles within those industries include asset & reliability management, customer account management, factory management, field service & diagnostics, remote diagnostics & knowledge and service parts management.

The analytics and AI platform behind Entercoms’ BPaaS delivery model are rooted in Singh’s background as an entrepreneur and technology innovator. Singh holds a B. Tech in Mechanical Engineering and an M. Tech. in Industrial and Management Engineering from the Indian Institute of Technology, as well as a Ph.D. in Operations Management from the McCombs School of Business at the University of Texas at Austin. Before co-creating Entercoms, Singh delivered supply chain solutions to customers in automotive, consumer goods, hi-tech and retail as a consultant and product marketer at i2 Technologies (later acquired by JDA). Singh’s articles on the complementarity effects in product line design have been published in academic journals, while his passion for building and working with high-performance teams that combine technology, AI, digital design and consulting skills continues to deliver outstanding solutions for end customers. Singh also operates on Entercoms’ Board of Directors – which also includes Arjun Malhotra, Rohit Bhayana and Victor Martinez-Angles – to determine the company’s vision for the operation of modern supply chains.

Entercoms’ use of the BPaaS delivery model has given the company a proven track record that ensures a 90-day turnaround of real outcomes with no change to a company’s existing systems. Entercoms’ product solutions are designed by industry experts for industry experts to ensure best practices and seamless integration with existing systems. Entercoms’ 360 suites include Asset 360, Customer 360, Manufacturing 360 and Service Lifecycle 360. The company also provides the following modular applications: AnalytiX for modeling, simulation and machine learning; LynX for supply chain execution; RevX for service revenue opportunity management; and SpareX for digital supply chain planning.

A real-world example that illustrates the urgent need of Entercoms’ business model is the servicing and spare parts debacle that’s preventing a smooth rollout of Tesla’s new Model 3s. The Wall Street Journal covered the problem in an article entitled, “Tesla Is Cranking Out Model 3s–Now It Has to Service Them.” In a much-publicized move, Tesla set unrealistic goals for the release of its zippy Model 3s and was repeatedly forced to revise its original production schedule in a vain attempt to meet its promises. Unfortunately, the situation has been further complicated by the company’s failure to provide adequate supply chain management and service support for defective parts – all of which could have been avoided with appropriate and effective planning. The situation has resulted in long wait times for repairs, with one distraught customer having to wait three months to repair the damage from a low-impact fender-bender.

With Entercoms’ BPaaS delivery model and customized product solutions, costly mistakes similar to Tesla’s can be avoided. For example, Entercoms’ Asset 360 suite gives asset managers and reliability engineers the ability to manage and track all their spare parts needs to support predictive and preventative maintenance, as well as to track their asset installed base, forecast failure probabilities and optimize spare parts across a global network. The product also includes multi-layered strategy management, proactive alerts and continuous monitoring.

Entercoms’ product portfolio also includes its newly minted Patent No. 10,262,297 via the US Patent and Trademark Office (USPTO) for “Part Chain Management in an Aftermarket Services Industry.” The patent will ensure manufacturer maintenance of part chain relationships over the entire course of a product’s life cycle, while reducing the total cost of service. This will prevent the accumulationof unnecessary spare parts within inventory systems, which has an adverse effect on working capital, warranty agreementsand, ultimately,customer satisfaction.

The company has racked up accolades, including a Gartner Cool Vendor 2016 in Supply Chain Services, Ernst & Young Entrepreneur of the Year Award in 2012 and a Winner’s Circle membership in the HfS Blueprint Report.

As markets continue to become more competitive, and as product supply chains continue to face pressure, customers will always expect high levels of product support for spare parts. Entercoms is ready to help enterprises tackle the challenge and position for success.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.

By Sheena Jordan
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