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Burger King to simplify drive-thru menu to speed up lines
Restaurant Brands International, which owns Burger King, will cut some Burger King menu items to make their drive-thrus operate more quickly.
According to Jose Cil, CEO of Restaurant Brands, the company noticed Burger King's speed of drive-thru service had "declined significantly."
He added that they would simplify processes that have become complicated in terms of sandwich builds and do a better menu design to make it easier for customers at drive-thrus to make quicker decisions.
Cil said Burger King would also introduce technological advancement in preparing sandwiches and install digital menu boards to help make drive-thrus more efficient.
Other restaurants are also experiencing delays at the drive-thru.
A study by SeeLevelHX released in September revealed that wait times for receiving a drive-thru order increased by over 25 seconds this year.
The study noted that Burger King tied Arby's and Carl's Jr. for third place among slowest drive-thrus among 10 big fast-food brands, with Chick-fil-A ranking first, followed by Taco Bell.
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