Why a ‘rip-off’ degree might be worth the money after all – research study 
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated 
The pandemic is still disrupting young people’s careers 
Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature 
USPS Expands Electric Vehicle Fleet as Nationwide Transition Accelerates 
Debate over H-1B visas shines spotlight on US tech worker shortages 
Can your cat recognise you by scent? New study shows it’s likely 
How to support someone who is grieving: five research-backed strategies 
Tesla Faces 19% Drop in UK Registrations as Competition Intensifies 
GM Issues Recall for 2026 Chevrolet Silverado Trucks Over Missing Owner Manuals 
Canada’s local food system faces major roadblocks without urgent policy changes 
6 simple questions to tell if a ‘finfluencer’ is more flash than cash 
Columbia Student Mahmoud Khalil Fights Arrest as Deportation Case Moves to New Jersey 
Trump Administration to Secure Equity Stake in Pat Gelsinger’s XLight Startup 
Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation 
Dunkin’ introduces a $6 value meal and its 2024 Pumpkin Spice lineup, featuring significant discounts and new seasonal drinks. With up to 42% savings, this fall promotion could drive traffic as customers seek out these limited-time offers.
Dunkin’ Delivers Big Savings with $6 Value Meal, Aims to Capture Fall Traffic with New Pumpkin Spice Offerings
Dunkin's new value meal and Pumpkin Spice offerings have the potential to impact customer traffic and sales significantly. The value meal could be a significant traffic booster if perceived as a substantial discount. To assess its value, Restaurant Dive compared the cost of the value meal with the prices of ordering the same items separately at a suburban Dunkin' location in Connecticut.
For example, a medium iced coffee, a bacon egg and cheese sandwich, and hash browns purchased separately cost $10.37 before tax. In contrast, the $6 meal offers a discount of approximately 42%. If a hot coffee is chosen instead, the separate items cost $9.77, reflecting a discount of around 39%.
These attractive and competitive discounts position Dunkin favorably in the market. KFC's recent expansion of its limited-time value meal provides discounts ranging from 11% to 37%. Similarly, Wendy's, which has focused on breakfast as a key traffic driver in recent years, offers a 2-for-$3 deal that includes hot coffee, sandwiches, and small potato wedges.
While Discounts Aren't a Cure-All, Dunkin’ Bets on Pumpkin Spice to Boost Fall Sales
It’s important to note that offering discounts is only sometimes a guaranteed solution to declining traffic. KFC's initial value meal, launched in April, did not prevent further traffic losses, and McDonald's has experienced declining sales despite its discount offerings. It is crucial to keep this cautionary note in mind.
Beyond the value menu, Dunkin' is also introducing its highly anticipated Pumpkin Spice offerings. Dunkin's 2024 Pumpkin Spice debut comes 12 days later than in 2023 when the chain launched its fall beverages on the third Wednesday of August. Along with returning pumpkin-flavored baked goods and other fall-themed items, Dunkin's fall limited-time offer includes two new drinks: the Dunkalatte, which blends coffee milk and espresso, and the Almond Spice coffee, which combines almond and pumpkin flavors.
