Demand Gen Report Announces Winners of 7th Annual Killer Content Awards

HASBROUCK HEIGHTS, N.J., Feb. 22, 2018 -- Demand Gen Report celebrated the seventh annual Killer Content Award (KCA) winners at its annual B2B Marketing Exchange in Scottsdale, AZ.  The KCAs — also known as the Finnys — were created to honor B2B firms that have challenged the status quo and raised the bar in content creation and campaign execution.

32 Brands Took Home 'Finnys' For Their Innovation In Social Amplification, Interactive Content, And Other Content Categories

This was one of the KCA’s most successful years to date, recognizing 32 winners in 14 categories who were honored during yesterday’s special awards luncheon. For the second consecutive year, this event was emceed by Second City Works, the B2B arm of the world’s leading comedy improv theatre, showing attendees how to use improvisation, cooperation, and comedy to improve their messaging.

“The Killer Content Awards provide a great opportunity for us to explore, share and celebrate cutting-edge, fresh and forward-thinking content and the people behind it all,” said Andrew Gaffney, president of G3 Communications and Editorial Director of Demand Gen Report “The Finnys embody much of what we delve into at the B2B Marketing Exchange, and have become an integral part of the event.  Each year, more and more B2B marketers are upping their content game. This year’s winners include an impressively broad range of brands, industries and content formats.”

The complete list of winners includes:

Buyer-Focused Content

• Kount
• Xactly Corporation

Measurable ROI

• Ciox Health
• Equifax

Nurture Campaign

• SAP Ariba
• ADP, LLC
• Bottomline Technologies

Multi-Touch Campaign

• CA Technologies Veracode
• Optum
• Broadridge Financial Solutions

Video Content

• SAP
• LinkedIn Marketing Solutions

Sales Enablement Campaign

• MATRIXX Software
• Tempur Sealy
• LookBookHQ

Account-Based Marketing Campaign

• ChannelAdvisor Corp.
• Trapeze Group

Social Amplification

• Harland Clarke
• Ipswitch

Research-Based Content

• Radius
• Emma, Inc.

Bundled Content

• Grant Thornton
• OpenText

Influencer Marketing

• Cherwell Software
• Paycom

Interactive Content

• Uberflip
• Blackbaud

Short-Form Content

• Siemens PLM Software
• CAS, a division of American Chemical Society
• Oracle

Agency Partnership

• Bottomline Technologies & Content4Demand
• Anthem / Skyword

Those interested in learning more can view the complete 2018 Killer Content Awards Report.

About The 2018 B2B Marketing Exchange
Hosted by Demand Gen Report, the B2B Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. The event includes six targeted educational tracks: the popular Content2Conversion Conference; the Demand Gen Summit; ABM In Action Live; Sales Impact Summit; and two newly added tracks – Digital Strategy and Channel Marketing. This year’s conference took place February 19-21, 2018 at The Fairmont Scottsdale Princess in Scottsdale, Ariz.

About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

Contact:
Sheri Butts
[email protected]
O: 201.257.8528 x248
C: 973.842.7961

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The photo is also available via Newscom, www.newscom.com, and via AP PhotoExpress.