DAZN to cover extreme sports as part of Red Bull TV global distribution deal
DAZN will add live extreme sports to its content offering through Red Bull TV as part of its multi-year distribution deal with Red Bull’s multimedia arm to stream the energy drink giant’s linear channel on its global platform.
The contract includes coverage of the Crankworx World Tour, the Red Bull Cliff Diving World Series, and the Drift Masters European Championship.
Red Bull's original documentaries, series, highlights, and archive programming, including docuseries, will also be available on DAZN.
DAZN customers in more than 200 countries and territories will be able to watch Red Bull TV programs starting on May 4th. On May 8, 2022, the 'Wings for Life World Run' would be the first event to be carried live on the channel.
Red Bull has a tremendous reputation for showcasing exhilarating live events and fascinating sporting stories that captivate the imagination of fans all over the world, according to Tom Burrows, DAZN executive vice president of rights.