Crayola Dives into Flower Business with 'Crayola Flowers,' Partners with Mrs. Bloom's

Crayola is known worldwide as a crayon brand, and for over a hundred years, it has been used by school kids for writing or drawing. Now, the company is expanding its business to other categories, and it is an unexpected choice of industry.

Crayola LLC announced it has entered the flower business, and its online flower shop is now in operation. Moreover, for its new line of trade, the maker of pigmented wax sticks revealed it has named its newest venture - Crayola Flowers.

According to CNN Business, the popular crayon brand, which is also a subsidiary of Hallmark Cards, is selling bouquets and boxed flowers online. To set up this venture, Crayola teamed up with Mrs. Bloom's, where it will get its supply of fresh-cut flowers.

The two firms also agreed to further develop the online flower shop together. Currently, customers may purchase various bouquets for prices ranging from $49 to $150. Buyers would be happy to know that all the blooms were sourced and shipped directly from farms, and delivery is available nationwide.

Moreover, it was mentioned that the Crayola Flower has another purpose. The Company said the business is not just for profits as it will also serve as a fundraising platform. Crayola explained that it will donate 10% to 50% of profits from every direct sale.

The funds are set to be donated to a participating charity or any group which the customer prefers. Crayola will also allow non-profit organizations to use its Crayola Flowers store for their own fundraising campaigns.

"We are dedicated to helping parents and educators raise creatively alive children because we believe these children will grow into innovative adults," Crayola's senior vice president of business development, global licensing and experiences, Warren Schorr, said in a press release. "Our collaboration with Mrs. Bloom's not only extends our brand into the flower industry but more importantly furthers our mission by supporting nonprofits and consumers who share our passion to make this world a better, brighter place."

Oren Shapiro, Mrs. Bloom's partner and president, added, "Mrs. Bloom's and Crayola believe in the profound impact that color and kindness can have on the world. Crayola Flowers is an innovative business model that empowers consumers and nonprofits to spread cheer, inspire kindness and affect change through the joy of giving and receiving flowers."

Photo by: Crayola Press Release