The pasta brand has an Italian flag on the box with the phrase "Italy's #1 Brand of Pasta" at the bottom, which plaintiffs claimed could be interpreted to mean that Barilla pasta was made in Italy.
Business organizations have referred to arbitration as a quicker and more effective option for filing a lawsuit in court.
4.3 trillion readers can’t be wrong – why The Onion’s defence of satire should be heard by the US Supreme Court
According to the notice to Pernod, it appears that it had declared the import price to maximize profits accruable to holding companies.
Court gives PepsiCo right to use ‘Rise’ on Mtn Dew
The Second Circuit Court overturned a lower federal court's decision forbidding PepsiCo to use the word “Rise” for an energy drink extension of its Mtn Dew brand.
The lower court's judge found PepsiCo to have infringed on the trademark of Rise Brewing Co.
But “Rise,” according to the Second Circuit Court's July 22 decision, is too common a word to deserve trademark protection, especially when it comes to marketing coffee and/or energy drinks.
U.S. Circuit Judge Pierre Leval, writing for the three-judge panel, said that when a mark so clearly evokes the claimed virtues of the product it references, it is weak under the trademark law.