Coca-Cola Jumps Into RTD Tea Beverage in India via Partnership with Luxmi Tea

Coca-Cola India announced it has signed a partnership deal with Luxmi Tea Company Private Limited to foray into the ready-to-drink tea beverage in the country. While the company is already selling various RTD products, this is the first time that it is selling tea drinks in the RTD segment.

As per BQ Prime, Coca-Cola India revealed its tie-up with the local firm, Luxmi Tea Company, on Wednesday, Nov. 22. With the collaboration, the drink manufacturer will launch Honest Tea which is owned by The Coca-Cola Company’s Honest subsidiary.

Details of the Agreement

Under the memorandum of understanding contract, the organic green tea that will be used for the new Honest Tea RTD line of Coca-Cola India will be provided by Luxmi Tea Co. Private Ltd's Makaibari Tea Estate. This MOU was signed by the companies during the 7th Edition of the Bengal Global Business Summit (BGBS) that was held in Kolkata, India from Nov. 21 to Nov. 22.

It was reported that the main idea for the launch of Coca-Cola India’s RTD tea drinks is to provide consumers with more beverage options in the country. For the initial launch, the locals may look forward to a few flavors of iced green tea which are Lemon-Tulsi and Mango variants.

Coca-Cola India Debuts Ready-to-Drink Iced Green Tea Range

Business Standard reported that the supplier of organic tea for Coca-Cola’s RTD tea beverages in India is the producer of an award-winning variety of teas. Now these will also be offered to consumers through the Honest Tea brand. The new products were formally introduced on the second day of the BGBS.

“We are thrilled to introduce our new ready-to-drink iced green tea,” Coca-Cola India and Southwest Asia’s director of marketing - hydration, coffee and tea unit, Karthik Subramanian, said in a statement. “With Honest Tea, we are offering consumers a unique experience of a great tasting green tea-based beverage.”

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