CLUB-Z LIVE-K Festival: Uniting K-Pop, Dance, and Metaverse for the 2030 World Expo Bid

• Various events will take place during the festival, including a global dance competition with a total prize of 100 million won and giveaways of prizes worth 100 million won. Attendees will also have the opportunity to leave supportive messages to attract the 2030 World Expo to Busan.

• As part of the festival's social contribution efforts, for every purchased metaverse ticket, two metaverse tickets will be donated to underprivileged youth in both domestic and global cultural marginalized groups.

On July 1st and 2nd, Busan Dadaepo Beach and the metaverse space will host the "CLUB-Z LIVE-K Festival," organized jointly by Jaiyon Holdings (representative: Yoo Sang-hyun), the 2030 Busan World Expo Supporters' Association (Chairman: Choi Joo-ho), and COSMETA (representative: Na Hyun-jun).

This event aims to support Busan's bid for the 2030 World Expo and has scheduled top K-pop artists' performances on July 1st. On July 2nd, there will be a dance competition judged by Matt Steffanina, the founder of DNCR Academy, a dance academy that boasts 13 million YouTube subscribers and holds significant influence globally. The dance competition offers a total prize of 100 million won.

As side events, a metaverse conference will take place at the metaverse space established by OlimPlanet (representative: Kwon Jae-hyun) from June 28th to 30th. The conference will feature speakers from various industries, fostering engagement and collaboration. Additionally, a DJ cruise party will be held on the Fan Star Cruise route, with one leg of the journey from Osaka to Busan on June 30th and another leg from Busan to Osaka on July 4th.

To encourage community engagement, the event will utilize the global community platform "Momoboard." Dance competitions and supportive messages will be posted on the "Club-Z" board within Momoboard, allowing users to vote and judge the entries. (momoboard.com/clubz) The event will also integrate with the metaverse space, facilitating ongoing communication and collaboration related to the conference.

The organizer of the CLUB-Z LIVE-K FESTIVAL, Jaiyon Holdings, will further promote the bid for the 2030 Expo by participating in the "Korean Arts Week" event at Lincoln Center in Manhattan, New York, starting from July 19th. This participation aims to amplify enthusiasm for hosting the Expo among US government officials and overseas Koreans. Additionally, Jaiyon Holdings plans to appeal to Gen-Z in the Middle East at K-FESTA 2023 in Abu Dhabi, United Arab Emirates, scheduled for November 11th. The company will also participate in the 70th anniversary event of the US-Korea alliance in Houston, Texas, in November.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes