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CJ ENM, a leading entertainment and e-commerce firm in South Korea, revealed it has secured a license to operate the country's Barneys New York luxury department store. With its permit, the company launched the fashion brand with the aim of getting its share in the local luxury fashion industry.
Moreover, CJ ENM said it has brought US-based Barneys New York to the country with the premium market in mind. According to The Korea Economic Daily, the company announced on Monday, Sept. 4, that it signed an exclusive licensing deal with the American Authentic Brands Group to domestically operate Barneys New York fashion business. The actual contract signing was revealed to have taken place in October of last year.
In any case, ABG owns the business rights to the said brand that CJ ENM is introducing this week. The company is set to drop the first Barney New York fall/winter collection on Tuesday, Sept. 5. The exclusive clothing lineup features elegant designs, and customers may choose from a range of outerwear such as checkered jackets and premium trench coats.
The clothes are limited edition and will be rolled out to customers at a pop-up store in LF's RAUM EAST multi-content store located in Shinsa-dong, Seoul. It was mentioned that the fashion items will also be sold via CJ ENM’s fashion platform called the CELEPSHOP. The CJ Group said it is planning to release exclusive Barneys New York products every season in collaboration with various artists and global brands and artists.
“This collection fully captures the sensibility and 100-year heritage of Barneys New York, which led the American fashion industry and dominated the era as a trend curator,” CJ ENM’s fashion business manager, Yena Hwang, said in a press release. “Barneys New York will continue to collaborate with various artists in the culture and arts world and through continuous collaboration, we will present new luxury trends in the domestic fashion market.”
Photo by: CJ Newsroom
