Burger King is continuing the expansion of a series of plant-based pop-up restaurants in Latin America and the Caribbean (LAC) with a new location in San Jose, Costa Rica.
Based on Veggie Whopper sales at Burger King's retail locations, Costa Rica is one of the best-performing plant-based markets in Latin America.
The San Jose pop-up follows the recent launch of the brand’s first LAC pop-up in Santiago, Chile, as well as its new 100% vegan pop-up in Vienna, Austria.
The new plant-based pop-up restaurants from Burger King will be launched in collaboration with The Vegetarian Butcher, one of the world's leading plant-based meat brands.
The global QSR chain has noticed a shift in consumer attitudes toward meat and its alternatives. With the plant-based meat market exploding, many guests, including those who do not live a vegan lifestyle, are looking for other options with plant-based protein.
Burger King has established itself as a global leader in delivering plant-based alternatives, with previous trial locations in Vienna, Basel, and Geneva offering plant-based items such as the Cajun Veggie King and Vegan Nuggets.
Sabrina Ferretti, VP and Head of Burger King International Marketing, said their goal is to offer the widest possible variety of meat-free meals to the largest possible demographic intersection.
She added that they will find something that suits their clients’ dietary desires, without sacrificing the great Burger King taste. they’ve come to know and love.
Burger King has so far introduced plant-based burgers in 70 countries.


Novo Nordisk Strikes €1.17 Billion Nanexa Drug Delivery Deal
GSK Unveils $2.52 Billion Cost-Cutting Plan to Accelerate Drug Pipeline
Florida Seeks Tougher Meta Rules to Protect Young Users
Japan Real Wages Rise 1.5%, Supporting BOJ Rate Hikes
Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight
Deere, CNH and AGCO Stocks Fall as FTC Launches Farm Equipment Probe
Circle Stock Falls 4% as Crypto Selloff Overshadows SAP Pay Expansion
US Dollar Hits 18-Month High as Fed Signals More Rate Hikes
The American mass exodus to Canada amid Trump 2.0 has yet to materialize
Venezuela Earthquake Health Risks Rise as Disease Monitoring Intensifies
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
HUTCHMED, AstraZeneca Seek FDA Approval for Lung Cancer Combo
DogecoinVM Makes DOGE Transactions 300x Faster
Zcash Privacy Demand Rises as AI Exposes Bitcoin Transactions
France to Release 10 Million Barrels of Diesel to Ease Fuel Prices
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
Indian Stocks Fall as RBI Hikes Rates to 5.50% 



