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Burger King permanently bans artificial ingredients and roll out 'Keep it Real Meals'
Burger King announced on Thursday, Sept. 9, that it will be banning artificial ingredients in its food menu in the United States. The fast-food chain said that 120 items will be permanently removed as part of its extensive makeover.
According to CNN Business, getting rid of the artificial food ingredients is an extension of Burger King’s goal of attracting customers that prefer and shifting to the habit of eating a more wholesome menu. For this, the restaurant is replacing the preserved pickles with fresh pickles plus it will also take out ketchup and other dressing and condiments and use artificial-free alternatives instead.
Burger King’s commitment now is to deliver “real food” so it will stop using artificial items in the food it serves to customers. Then again, the fast-food chain giant said that despite the changes in the ingredients, customers will not notice any difference in the taste at all. Ellie Doty, the company’s chief marketing officer (North America), told CNN that this step is a big milestone for the brand.
“We know our guests’ expectations are changing, and they want to make choices they can feel good about,” Doty further said in a separate press release. “By banning these 120 ingredients from our food, we are offering guests an easy choice - delicious food made with quality ingredients. We are confident that our ongoing commitment to real food will not only provide guests with the food they’re looking for but also set a standard for the industry overall.”
Meanwhile, Burger King is also launching its “Keep It Real Meals” that will feature popular celebrities. Starting Sept. 12, customers can buy them from restaurant outlets across the U.S.
To better understand what these “Keep It Real Meals” is all about, this is simply Burger King’s version of McDonald’s celebrity meals that recently featured the South Korean boy band, BTS and the latest edition has rapper Saweetie.
Finally, as per Market Watch, the meals were selected by celebrities and each one cost $6. For its upcoming release, Burger King’s “Keep it Real Meals” will offer the Cornell Hayes Jr. Meal aka NELLY, The Larissa Machado Meal aka Anitta, and the Chase Hudson Meal, aka LILHUDDY.