Oil Prices Rebound as U.S.-Venezuela Tensions Offset Oversupply Concerns 
JD.com Pledges 22 Billion Yuan Housing Support for Couriers as China’s Instant Retail Competition Heats Up 
China’s Small Bank Consolidation Struggles as Profits Fall and Risks Persist 
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership 
Fortescue Expands Copper Portfolio With Full Takeover of Alta Copper 
Japan Business Sentiment Hits Four-Year High, Boosting Expectations of BOJ Rate Hike 
Dollar Struggles as Markets Eye Key Central Bank Decisions and Global Rate Outlooks 
Ireland Limits Planned Trade Ban on Israeli Settlements to Goods Only 
Oil Prices Rebound in Asia as Venezuela Sanctions Risks Offset Ukraine Peace Hopes 
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit 
Strategy Retains Nasdaq 100 Spot Amid Growing Scrutiny of Bitcoin Treasury Model 
Apple App Store Injunction Largely Upheld as Appeals Court Rules on Epic Games Case 
Indonesia–U.S. Tariff Talks Near Completion as Both Sides Push for Year-End Deal 
Rio Tinto Signs Interim Agreement With Yinhawangka Aboriginal Group Over Pilbara Mining Operations 
ASX Shares Slide After ASIC Imposes A$150 Million Capital Requirement 
Azul Airlines Wins Court Approval for $2 Billion Debt Restructuring and New Capital Raise 
United Airlines Tokyo-Bound Flight Returns to Dulles After Engine Failure 
Burger King Austria is making new offerings for its customers, and vegans will totally love them. The fast-food chain is turning plant-based food items into the new “normal” in its stores.
This means that there will be plant-based Whoppers in Burger King Austria, and this will be a standard offering from now on. Usually, vegan or “meat-free” food items are only offered for a limited time or on some occasions but not anymore in this BK unit because they will be “normal” on the menu here.
Vegan Food & Living reported that the Austrian unit of Burger King has already launched a campaign that will make plant-based meat the norm in its stores. Prior to the campaign, the company also held a survey asking its customers if they wanted the regular or meat-free option, and apparently many voted for the vegan option.
Now, since not everyone is vegan or prefers plant-based meat, Burger King Austria’s latest campaign is about challenging its customers to go meat-free. The survey was also part of the brand’s push to make more people want the veggie-based meat option.
During the campaign, diners at the Margaretengürtel Burger King in Vienna tried the plant-based food items in the store, and their reactions were filmed to record the outcome of the trial and allow the restaurant to see the genuine reactions of customers.
Jan-Christoph Küster, TQSR Group’s marketing director, said that the campaign was carried out to “stimulate the social debate and show that our plant-based alternatives have a confusing taste.” TQSR is the master franchisee of Burger King in Austria.
Küster further explained, “Meat is one option, but it is not the only one and we leave it open to our guests what is normal for them and everyone should have the same taste.”
Burger King Austria is expanding its efforts to introduce plant-based options to its customers. As part of this attempt, its newly-opened Westbahnhof restaurant in Vienna is serving a vegan-friendly menu, and it is now the first 100% plant-based fast food in the region. Meanwhile, as per VegNews, Burger King Austria’s campaign is the latest scheme being used as the brand is exploring meatless options as the new norm around the world.
