The newly disclosed terms and conditions are drawing market attention since Nike sneakers shoes are now spearheading the reselling market.
IG will receive brand visibility at both venues of Tottenham Hotspur Stadium and Wembley in hosting games in London.
SPC Group is set to open a new Paris Baguette store as part of its effort for market expansion in Europe.
The partnership will also include more focus on new sustainable technology solutions beyond the racetrack.
The renewal lets Sky Sports deliver 135 regular season games, the All-Star Weekend, the playoffs, and the Finals.
The beverage firm will leverage its deals with the Uefa Champions League clubs to launch new marketing campaigns.
The Swiss court sided with Lindt when it ordered Lidl retail store to discontinue the production and sale of gold bunny chocolates.
Hyundai Glovis buys GEAA car auction dealer to sell used vehicles online and expand its business in the US.
The deal allows the Boston-based Rapid7 to feature its logo on the team playing jerseys and practice tops from the start of the 2022/23 season
Boston Red Sox inks $170 million jersey patch deal with MassMutual
The Boston Red Sox has agreed to a ten-year jersey patch sponsorship deal with insurance company MassMutual worth $170 million, which could reportedly be as much as US$20 million per season when factoring in performance bonuses.
The Major League Baseball (MLB) team is ‘close-mouthed’ on the MassMutual deal due to it not being officially signed and rival financial services brand John Hancock being a decades-long sponsor.
Since the league implemented rules allowing teams to sell branding on their sleeves to corporate partners for the first time ahead of the 2023 season, the rumored contract would be the highest in MLB history.
After witnessing the National Basketball Association's trial with garment branding become a great hit with teams and brands, the MLB granted authorization to pursue jersey patch partnerships in March.
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