Blockchain ad network AdEx partners with video entertainment publisher Stremio
AdEx, an online ad exchange, has entered into a partnership with video entertainment publisher Stremio for its decentralized advertising network on the blockchain.
Using cryptocurrency and blockchain technology, the AdEx platform aims to disrupt and replace existing digital advertising models by addressing current problems such as advertising fraud and privacy, and providing a clear and focused solution for advertisers to collaborate with ad publishers and reach potential clients. Stremio, also founded by Ivo Georgev, will provide its video entertainment platform for AdEx.
“There is no shortage of ad networks; however, few networks have explored a viable solution to the widespread ad fraud, misleading reports on results, privacy and data abuse,” said AdEx Co-Founder and CEO Ivo Georgev. “AdEx’s decentralized approach takes advantage of blockchain technology and cryptocurrency to provide an ad network that is completely secure, transparent, and accessible for all browsers and regulated by its users.”
ADX, an Ethereum-based, ERC20-compliant AdEx token, allows smart contracts to remove the need for intermediaries, easing the complex process of choosing, tracking, and buying ads. AdEx will hold a crowdsale beginning Friday, June 30, 2017 to support the development of the platform and promote its adoption.
The ADX token will be used within the AdEx network to buy or sell ad space and time. Within the platform, advertisers create ads and place bids for them, setting the bid in ADX tokens. Advertisers can then bid for impressions, clicks or sign-ups and purchases; and once Stremio accepts a bid, the token will be locked until Stremio proves they have completed the goal. At that point, the token is then transferred to Stremio’s balance.
In its official release, AdEx explained that its business model would benefit advertisers, publishers, as well as end users:
AdEx said that it plans to deliver its first prototype as early as February 2018, which will include a basic ad bidding system with a front-end for advertisers and a front-end for publishers, as well as an SDK for publishers.
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