In an effort to become a global organization, leading digital currency company Coinbase has announced the opening of its new office in London.

The company expanded its services to European customers in 2014. Coinbase said that there has been a steady increase in its customer base, adding that the last six months have been the strongest ever. The United Kingdom, in particular, has been the fasted growing market, closely followed by Switzerland, Spain, and France.

“This [London office] will serve as the hub for our European operations and help us better service our customers. The teams based here, will focus on delivering an experience that is native to countries we support”, it added.

Coinbase went on to say that it has “big plans” for the year ahead. This includes:

• “Better localisation — We’ll be improving the UX, starting with the onboarding experience. Expect support for more fiat currencies and languages to follow.
• Local payment methods — We’ll be adding alternative payment methods, making it easier to add and withdraw funds from your Coinbase account.
• Customer support — We are making a significant investment in customer support. Expect quicker response times and support in local timezones.”

New Trading Pairs

In addition to the opening of new London office, Coinbase also announced addition of two new trading pairs at GDAX.

“Customers in Europe can now trade Ethereum and Litecoin on our ETH/EUR and LTC/EUR books. We’re committed to serving the European market and adding new products and features that our institutional clients demand”, it added.