Bilibili Inc. Announces Pricing of Initial Public Offering

SHANGHAI, China, March 28, 2018 -- Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ:BILI), an iconic brand of online entertainment for young generations in China, today announced the pricing of its initial public offering of 42,000,000 American depositary shares (“ADSs”) at a price to the public of US$11.50 per ADS for a total offering size of US$483 million, assuming the underwriters do not exercise their option to purchase additional ADSs. Each ADS represents one Class Z ordinary share of the Company. The ADSs are expected to begin trading on the Nasdaq Global Select Market today under the symbol “BILI.”

The Company has granted the underwriters an option, exercisable within 30 days from the date of the final prospectus, to purchase up to an aggregate of 6,300,000 additional ADSs to cover over-allotments.

Morgan Stanley & Co. International plc, Merrill Lynch, Pierce, Fenner & Smith Incorporated and J.P. Morgan Securities LLC are acting as joint bookrunners of this offering and as the representatives of the underwriters.

A registration statement related to these securities has been filed with, and declared effective by, the United States Securities and Exchange Commission. This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

The offering is being made only by means of a prospectus. When available, copies of the final prospectus relating to the offering may be obtained by contacting Morgan Stanley & Co. International plc at Room 214, 2nd Floor, 180 Varick Street, New York, NY, 10014, by telephone at 1-917-606-8487 or by emailing [email protected]; Merrill Lynch, Pierce, Fenner & Smith Incorporated at NC1-004-03-43, 200 North College Street, 3rd floor, Charlotte, NC  28255, by emailing [email protected]; J.P. Morgan Securities LLC, Attention: c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, telephone: +1- 866-803-9204 or by emailing [email protected].

About Bilibili Inc.

Bilibili represents the iconic brand of online entertainment with a mission to enrich the everyday life of young generations in China. Bilibili is a full-spectrum online entertainment world covering a wide array of genres and media formats, including videos, live broadcasting and mobile games. Bilibili provides an immersive entertainment experience and high-quality content that caters to the evolving and diversified interests of its users and communities, and has built its platform based on the strong emotional connections of Bilibili’s users to its content and communities.

For more information, please visit: http://ir.bilibili.com.

For investor and media inquiries, please contact:

In China:

Bilibili Inc.
Juliet Yang
Tel: +86-21-2509 9255 Ext. 8523
E-mail: [email protected]

The Piacente Group, Inc.
Ross Warner
Tel: +86-10-5730-6201
E-mail: [email protected]

In the United States:
The Piacente Group, Inc.
Alan Wang
Tel: +1-212-481-2050
E-mail: [email protected]