Beyond Meat, the Los Angeles headquartered manufacturer of plant-based meat alternatives, share price reportedly plunged by six percent in the morning trading late last week after McDonald’s concluded its McPlant burger test.
According to CNBC, this information was shared by J.P. Morgan and Beyond Meat was affected by the end of the McPlant test in the United States since the plant-based burger uses Beyond Meat’s meat patties.
It was reported that McDonald’s confirmed on Thursday, July 28, that its McPlant test in some of its fast-food chain outlets has ended. The restaurant did not mention any plans of having another testing for the meatless burger. There is no word from neither McDonald’s nor Beyond Meat if the nationwide launch of the McPlant burger is proceeding or not.
In any case, the stock price of Beyond Meat may have plummeted by six percent last week, but overall this year, it was said to have fallen by 53%. This result has dragged the company’s market value down to $2.06 billion.
It was in November of last year when McDonald’s launched the test of its meatless McPlant burger in eight of its restaurant branches in the U.S. It was carried out to see if the new vegan menu item will create a big impact in the stores.
Later, in February this year, McDonald’s rolled out the plant-based burger in about 600 locations to gather more information relating to the percentage of demand for McPlant from the customers.
Based on the gathered result from the research, analysts found that the demand was not big as expected. In fact, it may be disappointing because it was described as a “lackluster demand” for the McPlant burger with Beyond Meat’s patty.
Peter Saleh, an analyst at BTIG, LLC, which is a global financial services firm specializing in investment banking, institutional trading, research and related brokerage services, reported in June that he was told by McDonald’s franchisees that sales from McPlant were truly disappointing.
An analyst from J.P. Morgan, Ken Goldman, also noted last week that some McDonald’s staff told him that the plant-based burger sandwich did not sell well enough. Because of this result, they think that McDonald’s will have to think twice about its nationwide launch, which may not even happen.
“Consensus contemplates 21% growth for BYND’s total top line this year, followed by another 25% next year,” Golman wrote in his notes. “These rates will not be easy to hit, in our view, without McDonald’s in the U.S.”


RBI Cuts Repo Rate to 5.25% as Inflation Cools and Growth Outlook Strengthens
Hikvision Challenges FCC Rule Tightening Restrictions on Chinese Telecom Equipment
Microchip Technology Boosts Q3 Outlook on Strong Bookings Momentum
European Stocks Rise as Markets Await Key U.S. Inflation Data
Oil Prices Rise as Ukraine Targets Russian Energy Infrastructure
Asian Markets Stabilize as Wall Street Rebounds and Rate Concerns Ease
Europe Confronts Rising Competitive Pressure as China Accelerates Export-Led Growth
Gold Prices Steady as Markets Await Key U.S. Data and Expected Fed Rate Cut
Tesla Expands Affordable Model 3 Lineup in Europe to Boost EV Demand
Germany’s Economic Recovery Slows as Trade Tensions and Rising Costs Weigh on Growth
China’s Services Sector Posts Slowest Growth in Five Months as Demand Softens
Spain’s Industrial Output Records Steady Growth in October Amid Revised September Figures
Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX
Netflix Nearing Major Deal to Acquire Warner Bros Discovery Assets
Trump Administration to Secure Equity Stake in Pat Gelsinger’s XLight Startup
Tesla Faces 19% Drop in UK Registrations as Competition Intensifies
GM Issues Recall for 2026 Chevrolet Silverado Trucks Over Missing Owner Manuals 



